Brand Tone

Inspirational, Energetic, and Relatable

Brand Values

• •Hope
• •Authenticity
• •Community
• •Urgency
• •Biblical Foundation

Best Practices

• •Start with "You," Not "I": Frame messages around the audience's needs, feelings, and aspirations. Use "You" and "Your" to make the copy feel personal and directly applicable to their lives.
• •Blend Authority with Vulnerability: Position the brand as a knowledgeable guide (authority) while sharing personal stories of struggle and imperfection (vulnerability). This builds trust and makes the message more relatable.
• •Use Action-Oriented Language: Employ strong verbs and an active voice to create a sense of energy and urgency. Words like "discover," "unleash," "become," "fight," and "seize" align perfectly with the brand's motivational tone.
• •Make it Skimmable and Shareable: Use short sentences, bullet points, and bold text. On social media, create content that is easily digestible and encourages sharing, like quotes, lists, and quick-hitting video messages. Always ask a question or include a call-to-action to foster engagement.
• •Maintain a Hopeful Horizon: No matter the topiceven grief, pain, or strugglethe copy should always pivot towards a hopeful outcome. Every message should contain a seed of encouragement and point towards a solution rooted in faith and purpose.

Social Perception

The perception of the Levi Lusko brand is largely positive within its target demographic, viewing him as a charismatic, authentic, and inspiring leader who makes the Bible relevant. For those outside the evangelical community, the perception can be mixed, with some viewing the high-energy, branded approach as performative or corporate, though widespread negative press is not prominent.

Copy Examples

• •Feeling stuck in the 'in-between'? That space between the promise and the payoff can be tough. But what if that's where the real growth happens? This weekend, we're diving into how to find purpose in the waiting. It’s gonna be a powerful one. Don’t miss it! #FreshLife #TheInBetween #SundaySermon
• •Your past doesn't have to define your future. Your pain can become your platform. In my new book, I share the raw, honest lessons learned in the valley and how to fight your way to hope. Ready to turn your scars into stars? Order your copy today.
• •This week is NOT cancelled. Here’s how to win the winnable battles.
• •Three things to remember when you feel like quitting: One: Your breakthrough could be one step away. Two: You've survived 100% of your worst days so far. Three: You were created to do this. Keep going. You got this. Tag someone who needs to hear this today. #motivation #keepgoing #faith
• •Lead with Passion. Serve with Purpose. It’s time to sharpen your calling and amplify your impact. Join us for a day of practical leadership training designed to equip you for the mission ahead. Seats are limited. Register Now.