Brand Tone

Functional and Reassuring

Brand Values

• •Authenticity
• •Value
• •Accessibility
• •Transparency

Best Practices

• •Lead with Authenticity: Every piece of marketing copy, especially on product pages and in ads, should include a reassurance of authenticity (e.g., "100% Genuine," "Authentic Product Guarantee"). This directly addresses the primary concern for shoppers on discount sites.
• •Highlight Brand Names: Since Leville's equity is built on the brands it sells, always feature the names of popular and sought-after brands prominently in headlines, emails, and ad copy (e.g., "Shop Versace Eros," "New Bobbi Brown Arrivals").
• •Emphasize "Value" over "Cheap": Use language that frames the pricing as a smart choice, not a low-quality one. Phrases like "smart value," "luxury for less," "premium beauty, accessible prices," and "without the retail markup" maintain a high-end feel while communicating savings.
• •Maintain a Direct and Trustworthy Tone: Avoid overly flowery or creative language. The copy should be clear, professional, and to the point, reinforcing the brand's reliability and straightforwardness, much like its FAQ page.
• •Be Transparent in All Communications: Clearly state shipping origins (Canada), potential delivery times, and return policies in easily accessible locations. This honesty builds trust and manages customer expectations, turning a potential negative (long shipping times) into a sign of transparency.

Social Perception

Limited visibility, mixed perception characterized by caution and skepticism due to lack of social media presence and unconventional business address. Perceived as an online fragrance and cosmetics discounter rather than a traditional beauty brand.

Copy Examples

• •Your Favorite Luxury Brands. Prices You'll Love. Shop 100% authentic fragrances, makeup, and skincare from Dior, Gucci, and more. Guaranteed genuine, always.
• •Don't Pay Full Price: Your Favorite MAC & Clinique Essentials Are Here.
• •Find your signature scent without the luxury markup. Our collection features authentic, world-class perfumes from iconic houses like Hermès and Hugo Boss. All products are sourced from authorized distributors and guaranteed genuine.
• •Leville was founded with a simple mission: to make premium beauty accessible to everyone. We are dedicated to sourcing authentic designer cosmetics and fragrances and offering them at the best possible price. Every product is 100% genuine and shipped from our quality-controlled facility, so you can shop with confidence.
• •Stop Overpaying for Beauty. At Leville, we believe you shouldn't have to choose between luxury and affordability. We deliver authentic, high-end makeup and perfumes directly to you at prices that make sense. Click to explore our collection of trusted brands.