Brand Tone

Charming & Welcoming, Aspirational & Elegant, Inspiring & Creative, Personal & Passionate, Slightly Whimsical & Nostalgic

Brand Values

• •Curated Beauty
• •Spreading Kindness
• •Quality & Fair Pricing
• •Customer Experience
• •Inspiration & Personal Expression
• •Community Connection
• •Authenticity

Best Practices

• •Incorporate French words or phrases sparingly and naturally (e.g., "Bienvenue," "voilà," "très chic," "c'est la vie" when appropriate) to reinforce the brand's inspiration without alienating customers. Ensure correct usage and context.
• •Consistently highlight the handpicked, special nature of the products. Use descriptive language that emphasizes craftsmanship, distinctiveness, and the story behind items when possible.
• •Even in promotional materials, keep the tone inviting and friendly. Address the customer directly and make them feel like they are being welcomed into a charming space.
• •Connect products to feelings and experiences – the joy of a beautifully set table, the comfort of a cozy home, the delight of finding the perfect gift. Use sensory language.
• •Whether it's the origin of a product, the inspiration behind a collection, or how an item can enhance everyday life, storytelling adds depth and aligns with the "blending the old & the new" and flea-market discovery vibe.

Social Perception

A Hidden Gem/Treasure Trove, Charming & Beautiful Atmosphere, High-Quality & Unique Products, Go-To Gift Shop, Friendly & Helpful Staff, Inspiring

Copy Examples

• •Bienvenue, Spring! 🌷 Set a table that tells a story with our new collection of French-inspired tableware. Delicate patterns, timeless charm – ready to make your gatherings unforgettable. Discover the art of French living, right here in Arlington. #LeVillageMarche #FrenchCountry #Tablescape #HostessGift #UniqueHomeDecor
• •She deserves all the beauty in the world. ✨ This Mother's Day, find a gift as unique and cherished as she is at Le Village Marche. From luxurious scented candles to artisanal jewelry and charming home accents, discover curated treasures that whisper 'je t'aime'. Shop online or visit our enchanting boutique. #MothersDayGift #FrenchInspired #ShopLocalArlington #GiftIdeas #CuratedWithLove
• •Refresh Your Home, Parisian Style. Explore Le Village Marche's latest arrivals – handpicked decor and gifts that bring the charm of a French market right to your doorstep. Curating beauty, spreading kindness, one exquisite find at a time. [Shop New Arrivals]
• •Indulge in a little everyday luxury. ✨ Our authentic Savon de Marseille soaps, crafted in the traditional French way, are more than just a cleanser – they're an experience. Gentle, fragrant, and beautifully packaged, they make the perfect treat for yourself or a thoughtful gift. Bring a touch of Provence to your home. #FrenchSoap #SelfCare #LeVillageMarche #Artisanal
• •You're invited! ✨ Join us this Saturday at Le Village Marche for a delightful afternoon exploring our new [Season] collection. Sip on something lovely, discover unique treasures, and let us help you find the perfect pieces to refresh your space. We can't wait to welcome you! 10 am - 6 pm. #StoreEvent #ShopLocal #ArlingtonVA #FrenchDecor #HomeInspo