Brand Tone

Innovative & Scientific, Natural & Sustainable, Premium & Exclusive, Caring & Empowering, Educational & Transparent

Brand Values

• •Natural Ingredients
• •Sustainability
• •Efficacy & Results
• •Innovation
• •Transparency
• •Exclusivity & Quality
• •Customer Well-being

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Levid's tone (Innovative, Natural, Premium, Caring, Educational, Sustainable) with do's and don'ts and example phrases. Share this with anyone creating content.
• •Prioritize "Natural Efficacy": Always balance the message of natural ingredients with the promise of visible, scientifically-backed results. Avoid sounding overly clinical or, conversely, like a homemade remedy without proof.
• •Emphasize Sustainability Authentically: Don't just mention "sustainable"; briefly explain how (e.g., "sustainably sourced grape pomace," "respectful of the environment in our processes"). This builds credibility.
• •Educate and Empower: Use copy to inform customers about the benefits of key ingredients (like grape polyphenols, Vin-up Lift) and skincare practices. This positions the brand as a knowledgeable and trustworthy partner in their skincare journey.
• •Maintain a Premium Feel: Ensure language is polished, sophisticated, and aspirational, reflecting the premium quality of the products. Avoid overly casual slang or hype that could undermine the brand's exclusivity. Focus on the luxurious experience and tangible benefits.

Social Perception

Positive Customer Feedback, Appreciation for Natural Approach, Seen as Effective, Trustworthy, Innovative

Copy Examples

• •Headline: Unlock Ageless Radiance, Naturally. Body: Introducing Levid Cosmetics' Vin-up Lift Serum. Harnessing the potent antioxidants of grapes and breakthrough biotechnology, our exclusive formula offers a visible lifting effect, naturally. Because you deserve skincare that’s as effective as it is kind to your skin and the planet. Experience the Levid difference.
• •Social Media Post (Image: Glowing skin, product shot): Caption: Nourish your skin with the heart of the vineyard. 🍇 Our [Product Name] is crafted with sustainably sourced grape pomace, rich in polyphenols to protect and rejuvenate. Feel beautiful, naturally. What are your skin's biggest challenges? Share below! #LevidCosmetics #Enocosmetica #SustainableBeauty #NaturalGlow #SkincareInnovation
• •Product Description Snippet (for an eye cream): Tired of tired eyes? Our [Eye Cream Name] combines the best of nature and science. Featuring Vin-up Lift for firmness and [specific natural ingredient like caffeine or hamamelis as mentioned in their TikToks] to visibly reduce dark circles and puffiness. See real results, gently. Dermatologically tested for even sensitive skin.
• •Email Subject Line: Discover the Secret to Visibly Younger Skin (It's in the Grapes!) Email Body Preview: At Levid Cosmetics, we believe in the power of nature elevated by science. Our premium enocosmética line is designed to bring you visible results without compromise. Learn more about our sustainable approach and how our grape-derived antioxidants can transform your skin...
• •Brand Story Snippet (About Us page): Levid Cosmetics was born from a passion for nature's potency and a commitment to sustainable innovation. We meticulously select Earth's finest ingredients, like the powerful antioxidants found in grapes, and fuse them with cutting-edge biotechnology. Our mission? To provide you with exclusive, effective skincare that celebrates your unique beauty and respects our planet.