Brand Tone

Professional & Aspirational

Brand Values

• •Purity and Natural Integrity
• •Sustainability and Responsibility
• •Scientific Quality and Efficacy
• •Holistic Well-being
• •Innovation

Best Practices

• •Lead with Values: Start every piece of copy by considering which core value it should communicate—be it sustainability, purity, or scientific trust. For example, use "sustainably sourced" when discussing ingredients.
• •Balance Science and Lifestyle: Always pair technical details (e.g., "ISO-9001 certified") with lifestyle benefits (e.g., "for your peace of mind and well-being"). This caters to both logic-driven and emotion-driven consumers.
• •Use a Refined Vocabulary: Stick to words like "discover," "support," "balance," "optimize," and "harmony." Avoid overly casual slang ("awesome," "amazing") or aggressive sales-speak ("buy now before it's gone!").
• •Maintain Transparency: Be direct and honest in all communications. Clearly list ingredients, explain sourcing, and be upfront about what each product does. This reinforces the brand's core value of trustworthiness.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the brand's visuals should be matched by clear, concise, and uncluttered text. Use ample white space in web copy and keep social media captions focused and easy to read.

Social Perception

neutral and largely undefined

Copy Examples

• •Harness the purity of nature, perfected by science. Our BioBalance D3 + K2 drops are vegan, sustainably sourced, and made in Germany to support your daily wellness. Achieve your harmonious life, one drop at a time. #LevianNature #VeganSupplements #Wellbeing
• •Where Responsibility and Passion Meet. Discover premium vegan supplements for your modern lifestyle, certified for ultimate purity and effectiveness.
• •A Step Toward Balance: Explore Our New Wellness Essentials.
• •Elevate your performance with clean energy. Our Fitness & Energy line is crafted with pure, plant-based ingredients to support your goals without compromise. Experience the power of nature, optimized for you. Shop now for free EU shipping over 60€.
• •More than a supplement, it's your daily ritual for inner balance. Our Ultra+ Probiotic Mix combines premium vegan cultures with modern innovation to support your digestive well-being. Feel the difference that purity makes.