Brand Tone

Warm & Friendly, Family-Oriented, Comfort-Focused, Playful & Cheerful, Trustworthy & Approachable

Brand Values

• •Family & Togetherness
• •Comfort
• •Quality & Durability
• •Affordability/Value
• •Joy & Celebration
• •Practicality
• •Variety & Timelessness
• •Safety & Sustainability

Best Practices

• •Prioritize Family-Centric Language: Always frame product benefits and brand stories around family, togetherness, shared experiences, and creating memories. Use words like "family," "together," "moments," "cherish," "love," and "joy."
• •Emphasize Comfort & Quality: Consistently highlight the softness, breathability, and quality of the materials, especially the cotton. Use sensory words that evoke comfort (e.g., "gentle," "snug," "cozy," "cloud-like").
• •Maintain a Warm and Approachable Voice: Use a friendly, inviting, and slightly playful tone. Avoid overly formal or technical jargon. Ensure customer service interactions mirror this warmth.
• •Visual Consistency: Ensure all imagery (website, social media, ads) reflects the brand values: happy families, cozy settings, bright and cheerful aesthetics. The visuals should support the written copy's tone.
• •Authenticity in Storytelling: Share stories (whether through customer testimonials, blog posts, or social media captions) that genuinely reflect the joy and connection that matching pajamas can bring to families. Be transparent about product features and values like safety (OEKO-TEX®).

Social Perception

Positive for Pajamas, Go-To for Matching Sets, Trusted for Kids' Comfort

Copy Examples

• •Snuggle Up Together: Unforgettable Family Moments Start with Leveret. Make bedtime the best time with our ultra-soft, 100% cotton matching pajamas. From playful prints to cozy classics, find the perfect set for creating warm memories with your favorite people (and pets!). Because togetherness looks good on everyone.
• •Dream in Comfort, Match in Style. Wrap your little ones (and yourself!) in the gentle hug of Leveret pajamas. Crafted for cozy nights and happy mornings, our breathable cotton keeps everyone comfortable. Explore hundreds of fun designs and make matching your family’s new favorite tradition.
• •Holiday Magic is Matching! Get ready for the coziest holiday season yet! Our festive family pajama sets are here to make your celebrations even brighter. Soft, durable, and designed for picture-perfect moments by the fire. Shop now and make this holiday one to remember.
• •Beyond Bedtime: Comfort That Lasts All Day. Who says pajamas are just for sleeping? Leveret offers the softest, most practical loungewear for the whole family. Perfect for lazy weekend mornings, movie marathons, or just feeling cozy at home. Quality you can feel, in styles everyone will love.
• •Sweet Dreams, Happy Families. At Leveret, we believe in the simple joy of matching. Our premium cotton sleepwear is designed with your family's comfort and happiness in mind. Discover delightful prints and experience the warmth of shared moments, night after cozy night.