Brand Tone

Youthful, energetic, authentic, relatable, engaging, positive, and passionate.

Brand Values

• •Authenticity
• •Connection
• •Creativity
• •Relatability
• •Inclusivity
• •Hard Work
• •Dedication

Best Practices

• •Incorporate song titles and lyrical themes into product names and descriptions.
• •Maintain an authentic voice that reflects Levent's personality.
• •Keep content positive and inclusive, mirroring Levent's values.
• •Encourage interaction and engagement with the audience.
• •Showcase Levent's musical talent and dedication.

Social Perception

Talented musician, Gen Z icon, social media savvy, approachable, and rising international pop star.

Copy Examples

• •"Bad Days" Hoodie: Rock your style even on your not-so-good days. Inspired by Levent's hit, this hoodie will keep you cozy and remind you that better days are ahead!
• •"When I Get You Alone" CD: Get up close and personal with Levent's music. Includes exclusive tracks and a signed poster!
• •"Dive" into Levent's new collection! Gear up for summer with our latest merch drop, inspired by his sun-soaked vibes.
• •"@LeventGeiger" Just dropped some new merch - go check it out! I'm giving away a signed t-shirt to one lucky follower who comments their favorite song!
• •"Highschool" Memories Cap: Throwback to the good old days with this cap. Perfect for adding a touch of nostalgia to any outfit.