Tono de Marca

Artistic, Handcrafted, Sophisticated yet Playful/Quirky, Personal & Intimate, Appreciative of Natural Beauty & Everyday Inspiration

Valores de Marca

• •Craftsmanship
• •Artistic Expression & Creativity
• •Uniqueness & Singularity
• •Authenticity
• •Inspiration from Nature and Art

Mejores Prácticas

• •Embrace Poetic & Evocative Language: Use descriptive words that appeal to the senses and highlight the artistic nature and inspiration behind the pieces (e.g., "whispered in glass," "fleeting beauty," "organic form").
• •Highlight the "Handmade" Narrative Consistently: Remind the audience of the artisanal process, the Barcelona studio, and the founder's touch in product descriptions, social media, and 'About Us' sections. This helps manage expectations regarding "imperfections."
• •Speak to Individuality: Use language that empowers the wearer and emphasizes the uniqueness of both the jewelry and the person who chooses it (e.g., "jewelry as unique as you are," "for the discerning individual").
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the brand's visual identity (artistic, sophisticated, slightly whimsical). The words should feel like they belong with the images.
• •Clearly Frame "Imperfections" as "Uniqueness": When discussing the variations inherent in handcrafted items, frame this positively as a mark of authenticity and artistry, rather than a defect. Use phrases like "perfectly imperfect," "testament to true artisanal craftsmanship," or "intentional 'flaws' that make each piece feel like a wearable sculpture." This can help address some of the negative feedback regarding perceived quality issues.

Percepción Social

Artistic and Unique, Handmade Appeal, Delicate and Statement Pieces, Concerns about Quality/Price Ratio for Some, Niche Appeal

Ejemplos de Copy

• •Instagram Post (Image: Close-up of a textured earring): Born from hand, inspired by light. Each Levens piece is a story whispered in glass and ceramic, perfectly imperfect. #LevensJewels #ArtToWear #HandcraftedBeauty
• •Website Banner: LEVENS JEWELS: Where everyday artistry meets wearable sculpture. Discover jewelry as unique as you are.
• •Product Description Snippet: Sculpted by hand in our Barcelona studio, these earrings capture the fleeting beauty of [inspiration, e.g., a sunlit wave, a blooming petal]. Their organic form and subtle variations ensure no two are exactly alike – a testament to true artisanal craftsmanship.
• •Email Newsletter Subject: New Arrivals: Artistry You Can Wear, From Barcelona With Love ✨
• •About Us Snippet (for a feature): More than adornment, Levens Jewels are miniature sculptures, each piece a dialogue between the artist's hand and the raw beauty of ceramics and glass. We embrace the unique fingerprint of the handmade, creating timeless treasures for the discerning individual.