Brand Tone

Enthusiastic, Passionate, Community-Oriented, Informative, Helpful, Approachable, Friendly, and Playful

Brand Values

• •Passion for Gaming
• •Variety and Selection
• •Community Engagement
• •Keeping Up-to-Date
• •Customer Focus

Best Practices

• •Know Your Audience, Speak Their Language: Use terminology, references, and a level of enthusiasm that resonates with tabletop gamers, TCG players, and hobbyists. Avoid overly corporate or overly simplistic language.
• •Embrace Enthusiasm: Let genuine passion for the products and the gaming hobby shine through in your wording. Use exclamation points and emojis where appropriate to convey excitement.
• •Focus on Community and Shared Experience: Frame your messaging around the joy of playing together, collecting, and being part of the wider gaming community. Encourage interaction and sharing.
• •Keep it Visually Engaging: Accompany copy with high-quality images and videos of the products. Visuals are key in the gaming world, and your copy should complement them.
• •Be Consistent Across Platforms: While the format might change (e.g., TikTok vs. Facebook), the core tone – enthusiastic, community-focused, informative, and playful – should remain consistent. Create a simple style guide if needed to remind content creators of the desired voice.

Social Perception

Seen as a Go-To Source for enthusiasts, Engaged with the Local Gaming Scene, Trustworthy for Niche Products, Modern and Active, with Positive Sentiment

Copy Examples

• •🔥 Unleash the Hype! 🔥 The brand new [Game/Expansion Name] has just landed at Level Up Spill! Get ready for epic battles and stunning new artwork. Grab yours before they vanish! 🚀 #NewRelease #[GameName] #LevelUpYourGame
• •What's hitting your gaming table this weekend? 🎲 Share your weekend game plans in the comments below! We're always looking for new obsessions! 👇 #WeekendGaming #BoardGameGeek #CardGameCrew #LevelUpSpill
• •We just got a fresh restock of [Popular Product], and the excitement is REAL! Check out our latest unboxing on YouTube (link in bio!) to see these beauties up close. What are you hoping to pull? ✨ #Unboxing #[ProductName] #GottaCatchEmAll #TabletopTreasures
• •🎉 Level Up Your Collection! 🎉 This week only, get [Discount/Offer] on all [Product Category, e.g., strategy board games]! It's the perfect time to discover your next favorite adventure. Shop now at levelup-spill.no! #GameSale #BoardGameDeals #LevelUpOffer
• •Warning: May spontaneously start talking about board games. 😉 At Level Up Spill, we live and breathe all things tabletop! What game makes your inner geek squeal with joy? Let us know! #GamerLife #TabletopGames #PassionForPlay #LevelUpSpill