Brand Tone

Passionate & Authentic, Adventurous & Inspiring, Community-Focused & Inclusive, Responsible & Ethical, Innovative & Performance-Driven, Confident & Bold

Brand Values

• •Performance That Lasts
• •Sustainability in Action
• •A Community for Everyone
• •Innovation with Purpose
• •Life on the Water
• •Ethical Operations

Best Practices

• •Speak from Experience, Not Just a Script: Use language that reflects a genuine understanding and love for paddling. Incorporate terms and scenarios that resonate with the target audience, showcasing authenticity. (e.g., "boofing over holes," "strong eddy lines").
• •Balance Performance with Purpose: While highlighting the technical aspects and durability of the gear, always weave in the "why" – the commitment to sustainability, community, and the sheer joy of being on the water.
• •Be Inclusive in Language and Imagery: Ensure copy speaks to paddlers of all skill levels, genders, and backgrounds. Avoid jargon that might alienate newcomers unless clearly explained. Reflect diversity in visual content.
• •Stay Adventurous but Approachable: Inspire users to explore and challenge themselves, but maintain a supportive and encouraging tone that makes the brand feel accessible, not elitist.
• •Be Transparent and Confident: Openly share information about materials (like recycled content and PFAS-free technology), manufacturing ethics, and community initiatives. Own the brand's heritage and expertise with a confident voice.

Social Perception

Generally Positive, Especially for Core Users. Appreciation for Sustainability and Community Efforts. Acknowledged for Innovation. Quality Concerns (Historically/Varied). Value Proposition.

Copy Examples

• •Headline: Paddle Further. Protect Deeper. Body: For 25 years, Level Six has been crafted by paddlers, for paddlers. Our gear isn't just built to endure the wildest waters; it's designed with a commitment to the planet we explore. Made with innovative, 100% recycled and PFAS-free materials, because every stroke should celebrate the journey and preserve our waterways for generations to come. #LevelSix #PaddleWithPurpose #SustainableAdventure
• •Headline: Your River. Your Rules. Our Gear. Body: From serene lakes to roaring rapids, your adventure is unique. Level Six provides the confidence you need with gear that’s as relentless as you are. Tough, tested, and trusted by a global community of explorers. What’s your next horizon? #LifeOnTheWater #GearUpGetOut #AnythingButOrdinary
• •Headline: More Than Gear. It's a Movement. Body: At Level Six, we believe in the power of water to connect us all. That's why we're dedicated to fostering an inclusive paddling community and giving back through youth scholarships and watershed conservation. Join us – because life on the water is an identity we share. #PaddleCommunity #InclusivityOnTheWater #LevelSixFamily
• •Headline: Engineered for the Extreme. Designed for a Better Tomorrow. Body: Push your limits with Level Six performance wear. We obsess over every detail, from ergonomic fit to cutting-edge, eco-friendly fabrics, so you can focus on the thrill. Experience innovation that doesn’t cost the earth. #PerformancePaddling #EcoInnovation #NextGenGear
• •Headline: Born on the Water. Built for Your Journey. Body: Level Six: Two decades of passion, innovation, and unwavering commitment to the paddling life. Our gear empowers you to explore with confidence, knowing you're backed by quality that respects both the adventure and the environment. Where will the water take you? #LevelSixLegacy #AdventureReady #PaddleProud