Brand Tone

Enthusiastic, Passionate, Community-Oriented, Approachable, Friendly, Action-Oriented, Energetic, Stylish, Expressive

Brand Values

• •Passion
• •Freedom & Adventure
• •Adrenaline & Excitement
• •Quality & Safety
• •Community & Connection
• •Style & Self-Expression

Best Practices

• •Embrace the "Braap" Lifestyle: Consistently use language that evokes the excitement, sound, and energy of motocross and motorcycling. Think action verbs, sensory details, and an understanding of rider slang (used appropriately).
• •Speak from Passion: Let the genuine love for motorcycles shine through in all communications. Share stories, highlight the thrill, and connect with the community on an emotional level.
• •Focus on Freedom and Adventure: These are core values. Copy should inspire riders to explore, push their limits (safely), and experience the liberating feeling of riding.
• •Be Inclusive and Welcoming: While targeting a specific niche, ensure the tone is approachable to both seasoned riders and those newer to the sport. Foster a sense of community.
• •Maintain Authenticity: Stay true to the grassroots feel of the brand. Avoid overly corporate or generic language. Connect with the audience by being genuine, relatable, and deeply embedded in the riding culture.

Social Perception

Positive (among direct customers), Niche Appeal, Emerging Brand, Potential for Confusion, Authentic to the Culture

Copy Examples

• •Headline: Unleash Your Braap! Gear Up for Pure Adrenaline. Body: From track to trail, Level Braap is born from a pure passion for two wheels. Discover apparel that matches your spirit of freedom and adventure. Ride harder, ride stylier. Call to Action: Shop the Collection & Express Your Ride.
• •Headline: More Than Apparel, It's a Statement. #LevelBraap Body: Every piece in our collection is for riders who live for the sound of the engine and the call of the open track. Quality gear that screams freedom, adventure, and pure, unadulterated braap! Call to Action: Find Your Fit. Ride with Passion.
• •Headline: Fuel Your Freedom. Feel the Adrenaline. Body: At Level Braap, we get it. That feeling when the throttle opens and the world fades away? It’s why we do what we do. Gear up with apparel that’s as ready for adventure as you are. Call to Action: Explore New Arrivals.
• •Headline: Level Up Your Ride. Level Up Your Style. Body: Don't just ride. Make an entrance. Level Braap offers the motocross and enduro gear that lets you express your passion for two wheels, combining top performance with head-turning style. Call to Action: Gear Up & Stand Out!
• •Headline: Born from Passion. Built for the Braap. Body: We’re riders, just like you. Level Braap is our way of sharing the ultimate feeling of freedom and adrenaline that only a bike can give. Join the Level Braap community. Call to Action: Discover Our Story. Shop Now.