Brand Tone

Energetic, Motivational, Promotional, Direct, Accessible, Friendly, and Visually Driven

Brand Values

• •Performance and Quality
• •Comfort and Lightness
• •Style and Aesthetics
• •Accessibility and Value for Money
• •Customer Service

Best Practices

• •Stay Energetic and Positive: Use strong verbs, exclamation points (judiciously), and an encouraging tone. Focus on empowerment and achieving fitness goals.
• •Highlight Value Clearly: Always mention key benefits like comfort, lightness, performance, and style, and connect them to the value proposition (e.g., "quality without paying dearly," "free shipping").
• •Be Visually Descriptive (even in text): Use words that evoke the look and feel of the products – vibrant, sleek, cushioned, dynamic. This complements the visual nature of the brand.
• •Use Clear Calls to Action: Make it obvious what you want the audience to do (e.g., "Shop Now," "Discover More," "Link in Bio," "Get Yours Today").
• •Maintain a Friendly and Accessible Voice: Use relatable language, incorporate relevant emojis on social media, and address the audience directly (e.g., "your workout," "your goals"). Avoid overly technical jargon unless explaining a specific performance feature.

Social Perception

Generally positive or interested reception of their products, particularly driven by the visual appeal and promotional offers. Building a community around fitness enthusiasts who value both performance and style in their gear.

Copy Examples

• •Headline: Step Up Your Game, Not Your Budget! 🔥 Body: Crush your run, own your workout. Our [Shoe Model Name] sneakers deliver unbeatable comfort, killer style, and the performance you need, all with free shipping! Shop now and feel the Leve Fit difference! #LeveFit #Fitness #RunningShoes #GymStyle #Promo
• •Headline: Unleash Your Speed! 🚀 New [Shoe Model Name] Has Arrived! Body: Engineered for power, designed for you. Experience the explosive energy return of our latest running shoes. Lightweight, responsive, and ready to take you further, faster. Get yours today and leave your limits in the dust! #LeveFit #NewRelease #PerformanceGear #RunFaster #TrainHard
• •Headline: Comfort That Moves With You. Style That Turns Heads. ✨ Body: Why choose between looking good and feeling great? With Leve Fit sneakers, you get both! Perfect for your daily grind or your toughest workouts. Discover your perfect pair – link in bio! #LeveFitStyle #WorkoutComfort #EverydaySneakers #FitnessFashion #BrazilFitness
• •Headline: Weekend Warrior? We've Got Your Feet Covered! 👟💪 Body: From Saturday morning sprints to Sunday gym sessions, our [Shoe Model Name] provides the support and cushioning you need to conquer your goals. Plus, enjoy free shipping all over Brazil! Don't wait, upgrade your weekend! #LeveFit #WeekendVibes #GymLife #RunningCommunity #ActiveLifestyle
• •Headline: Fuel Your Fitness Journey! ⚡️ Incredible Deals Inside! Body: Your best workout starts with the right shoes. Find your perfect fit with Leve Fit and enjoy amazing discounts on our top-rated sneakers. Quality, comfort, and style – all at prices that will make you smile! Click the link to explore our offers! #LeveFitDeals #FitnessMotivation #QualityFootwear #TrainSmart #GetFit