Brand Tone

conscious, natural, and empowering

Brand Values

• •Transparency
• •Health & Wellbeing of all Peoples
• •Acknowledgment of Country
• •Sustainability
• •Social Responsibility
• •Quality
• •Cruelty-Free

Best Practices

• •Prioritize Value-Driven Language: Always connect product features and benefits back to the core values of sustainability, transparency, quality, and well-being. For instance, instead of just saying moisturizing, explain how the natural ingredients achieve this and why that's better.
• •Emphasize Natural & Ethical Origins: Consistently use terms like plant-based, botanical, ecologically sound, ethically sourced, and cruelty-free where applicable. Highlight the Australian-made aspect.
• •Maintain an Empowering and Positive Voice: Frame copy around the positive impact the products and brand have on the individual and the planet. Use words like elevate, empower, nourish, protect, and renew.
• •Be Informative and Transparent: Provide clear information about ingredients, processes (like carbon-neutral shipping), and the brand's mission. Avoid overly technical jargon but don't shy away from explaining the science behind natural ingredients if it supports the quality claim.
• •Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual aesthetics of the website and social media – which is currently clean, natural, and somewhat minimalist. The language should evoke a similar sense of calm, quality, and connection to nature.

Social Perception

Ethical and Environmentally Conscious, Premium and High Quality, Niche, Australian-Made

Copy Examples

• •Headline: Elevate Your Ritual. Protect Your Planet. Body: At Levee & Lowe, we believe what you put on your body is as important as what you put in it. Discover our premium, plant-based personal care, crafted with integrity in Australia for your well-being and our Earth's.
• •Headline: Beyond Grooming. It's a Conscious Choice. Body: Your daily routine, redefined. Our [Product Name - e.g., Beard Oil] is more than just effective; it's a testament to sustainable practices, transparent sourcing, and the potent power of nature. Feel good, look good, do good.
• •Headline: Nature's Strength. Artisan Crafted. Body: Experience the difference of Levee & Lowe. We merge ancient botanical wisdom with modern science to create pure, potent formulas that deliver visible results without compromise. Invest in your well-being, naturally.
• •Headline: Join the Movement: Sustainable Self-Care. Body: Every Levee & Lowe product is a step towards a healthier you and a healthier planet. From biodegradable packaging to carbon-neutral shipping, we're committed to an eco-conscious journey. Embrace care that counts.
• •Headline: The Levee & Lowe Promise: Transparency. Quality. Impact. Body: We're built on values that matter. Know what's in your products, trust in their efficacy, and be part of a brand that gives back. Explore our collection and feel the Levee & Lowe difference.