Brand Tone

The predominant tone of Levede's brand is aspirational yet accessible. They aim to be seen as a source for premium and stylish furniture without the high-end price tag. Their marketing copy uses words like "premium," "sleek," "modern," and "timeless elegance" to create a sense of sophistication. However, this is balanced with a practical and direct approach, especially on platforms like TikTok, where content is straightforward and focuses on product functionality. The tone is generally professional and product-focused, avoiding overly casual or humorous language.

Brand Values

• •Affordability
• •Modern Design
• •Convenience
• •Functionality

Best Practices

• •Bridge the "Premium vs. Price" Gap: Continue using aspirational words like "sleek," "modern," and "sophisticated," but always ground them in value. Pair "premium design" with "smart price" to manage expectations and reinforce the core value proposition.
• •Focus on "How it Feels": Instead of just listing features, describe the feeling they create. For example, instead of "8-drawer cabinet," try "Effortless organization for a calm and tidy space." This shifts the focus from the physical product to the lifestyle benefit.
• •Maintain a Consistent Tone Across Platforms: While the format changes (e.g., video on TikTok, polished photos on Instagram), the core message of stylish, accessible living should remain the same. The voice should be consistently helpful and inspiring.
• •Use Customer-Centric Language: Frame copy around the customer's needs and desires. Use "Your" and "You" to make the message feel personal (e.g., "Your perfect retreat," "Create your modern oasis").
• •Be Honest and Transparent: Given the negative feedback on quality, it is crucial to avoid language that over-promises. Instead of "unmatched durability," consider "designed for everyday life." Building trust through honest communication will be vital for long-term brand health.

Social Perception

The public perception of Levede is divided. On one hand, the brand is recognized as a source of affordable, on-trend furniture, often seen as a viable alternative to more established brands like IKEA. The presence on major retail sites like Bunnings and Kogan lends it an air of legitimacy. However, there is a recurring and significant negative perception centered on product quality. Numerous customer reviews describe items as being of "lowest quality," "flimsy," and "uncomfortable." There are also notable complaints regarding difficult assembly, missing parts, and poor customer service, particularly concerning returns. A Reddit thread highlights potential customer concerns about the brand's transactional processes, which could indicate issues with trust and transparency. This suggests a disconnect between the "premium" quality the brand projects and the actual customer experience.

Copy Examples

• •Instagram Post - Headline: Your modern oasis awaits. Body: Style shouldn't break the bank. Our sleek and sophisticated sofas are designed for modern living, offering premium comfort at a price you'll love. Tap to transform your space. #LevedeLiving #ModernHome #AffordableStyle
• •Facebook Ad - Headline: Clever design for a clutter-free life. Body: From smart shoe racks to spacious drawer cabinets, discover functional and stylish storage solutions that fit your life and your budget. Shop the Levede collection now and organize your world.
• •TikTok Video - On-screen text: From box to beautiful in 5 mins flat! ✨ Caption: Upgrade your space, minus the hassle. Our easy-to-assemble furniture makes modern living simple. #Levede #HomeHack #FurnitureAssembly #EasyDIY
• •Email Marketing - Subject: ✨ Your Dream Bedroom is a Click Away. Body: Sink into the comfort you deserve. Our new collection of upholstered bed frames with built-in storage combines timeless elegance with smart design. Create your perfect retreat and enjoy a beautifully organized bedroom. Explore the collection.
• •Website Homepage Banner - Headline: Premium Style. Practical Prices. Sub-headline: Discover furniture designed for the way you live. Fast, reliable shipping across Australia.