Brand Tone

Results-Oriented and Confident, Scientific and Trustworthy, Empowering and Supportive, Accessible Luxury/Professional, Relatable and Engaging (on social media)

Brand Values

• •Efficacy and Results
• •Science and Research
• •Quality Ingredients
• •Cruelty-Free
• •Customer Satisfaction and Trust
• •Empowering Self-Confidence
• •Made in the USA

Best Practices

• •Prioritize Results and Benefits: Always lead with the tangible benefits for the customer (e.g., "longer, thicker lashes," "renewed confidence") rather than just product features.
• •Emphasize Scientific Credibility Casually: Weave in mentions of "science-backed," "doctor-formulated," or "clinically tested" to build trust without overwhelming the reader with jargon.
• •Maintain an Empowering and Positive Voice: Frame messaging around helping customers achieve their beauty goals and feel good about themselves. Use uplifting language.
• •Be Clear and Direct: While aspirational, the core message about product function and benefits should be easy to understand. Avoid overly complex or ambiguous language.
• •Incorporate Social Proof Authentically: Leverage customer testimonials, review statistics, and user-generated content in a way that feels genuine and reinforces the brand's trustworthiness and product efficacy.

Social Perception

Generally Positive, Focused on Product Efficacy; Trustworthy due to Scientific Backing and Doctor Formulation; Good Value for an Effective Product; Seen as a Reliable Option; Some Skepticism/Varied Results

Copy Examples

• •Headline: Unlock Your Lash Potential. Naturally. Body: Tired of extensions? Discover LeVaye' Cosmetics Show Lash Serum. Our science-backed, cruelty-free formula is clinically tested to help you achieve visibly longer, thicker lashes in weeks. Feel confident, feel beautiful. It's 100 ON YOU. Call to Action: Shop Show Lash & See Your Results!
• •Headline: Real Results. Real Confidence. Meet LeVaye'. Body: Don't just dream of fuller brows and lashes. Achieve them. LeVaye' Cosmetics is formulated by doctors and trusted by over 1,000,000 women for visible, stunning results. Gentle, effective, and always cruelty-free. Call to Action: Join the LeVaye' Family Today!
• •Headline: Science-Powered Beauty. Radiate Confidence. Body: At LeVaye' Cosmetics, we believe in formulas that deliver. Our Show Lash Eyelash Serum uses clinically proven ingredients to nourish and enhance your natural lashes, safely and effectively. Experience the LeVaye' difference. Call to Action: Explore Our Science-Backed Solutions.
• •Headline: Your Journey to Gorgeous Lashes Starts Now. Body: See what everyone's talking about! LeVaye's Show Lash Serum delivers longer, fuller-looking lashes—fast. With thousands of 5-star reviews, isn't it time you tried America's #1 Eyelash Serum? Call to Action: Get Your Show Lash Glow!
• •Headline: Gentle Formula. Powerful Results. That's LeVaye'. Body: Worried about irritation? LeVaye' Cosmetics Show Lash Serum is designed for effective results without the harsh chemicals. Cruelty-free, paraben-free, and made in the USA for lashes you'll love. Call to Action: Discover Gentle Lash Enhancement.