Brand Tone

elegant, sophisticated, confident, and conscious. It also carries an element of being approachable and empowering.

Brand Values

• •Ethical Practices & Sustainability: Strong emphasis on using vegan leather and sustainable materials. They are PETA certified.
• •Quality Craftsmanship: Focus on creating high-quality, durable bags with attention to detail.
• •Timeless Elegance & Modern Style: Designs that are classic yet contemporary, suitable for various occasions.
• •Accessible Luxury: Offering a high-end look and feel at an approachable price point.
• •Women Empowerment: The brand aims to empower women, with a significant portion of its management and team being female. The name "Levantine" itself is a tribute to women who "rise like the sunshine, gentle, yet powerful."
• •Cultural Heritage: Inspired by the art and heritage of the Levant region.

Best Practices

• •Emphasize "Elegant" and "Sophisticated" Language: Use refined vocabulary and a confident, assured tone. Avoid overly casual slang or overly technical jargon.
• •Highlight "Conscious" and "Ethical" Aspects: Regularly integrate keywords like "vegan leather," "sustainable," "ethically crafted," and "PETA certified" into product descriptions, social media, and brand storytelling.
• •Speak to "Empowerment": Frame product benefits around how they can make the modern woman feel confident, stylish, and ready for any occasion. Connect with the "rising like the sunshine" narrative.
• •Maintain "Approachable Luxury": While conveying elegance, ensure the language doesn't feel exclusionary. Highlight the value and accessibility of the luxury offered.
• •Infuse "Cultural Inspiration" Subtly: When appropriate, allude to the rich heritage and artistic inspiration from the Levant region, adding depth and uniqueness to the brand story.

Social Perception

Customers perceive Levantine Bags as a provider of stylish, high-quality, and ethically made handbags. The brand is seen as offering good value for money, providing a luxury feel without the exorbitant price tag. There's an appreciation for the brand's commitment to vegan materials and sustainability. The designs are considered versatile, suitable for both everyday wear and special occasions.

Copy Examples

• •Headline: Levantine: Where Timeless Elegance Meets Conscious Living. Body: Discover our collection of exquisitely crafted vegan leather handbags, designed for the modern woman who values style, quality, and ethical choices. Elevate your everyday.
• •Social Media Post: Embrace the gentle power of a Levantine bag. Inspired by the rising sun and the rich heritage of the Levant, each piece is a testament to sustainable luxury and empowering design. #LevantineStyle #EthicalFashion #VeganLeather
• •Product Description Snippet (for Layla Top-Handle Bag): The Layla Top-Handle Bag: A symphony of sophisticated design and practical elegance. Crafted from premium vegan leather with meticulous attention to detail, it’s the perfect companion for the discerning woman who navigates life with grace and confidence. From boardroom to brunch, effortlessly.
• •Email Subject Line: An Invitation to Accessible Luxury | Discover Levantine Bags Email Body: At Levantine, we believe luxury shouldn't come at the cost of your values or your wallet. Experience the beauty of ethically sourced, PETA-certified vegan handbags that empower your style and your conscience. Explore our new arrivals.
• •Brand Story Snippet: Born from a passion for fashion and a reverence for heritage, Levantine is more than just handbags. We are a celebration of women, of sustainable choices, and of the enduring beauty found when tradition and modernity intertwine. Join us on our journey.