Brand Tone

friendly, approachable, and community-centric

Brand Values

• •Community
• •Craftsmanship & Quality
• •Innovation
• •Customer Experience
• •Passion & Enthusiasm
• •Adaptability

Best Practices

• •Embrace "Elevate": Consistently weave the concept of "elevate" into copy – elevating craft, experience, community, moments, etc. This reinforces a core brand promise.
• •Prioritize Community: Use inclusive and welcoming language. Highlight shared experiences, customer stories (with permission), and the communal aspect of enjoying beer. Frame events and new releases as opportunities for connection.
• •Balance Enthusiasm with Quality: Convey genuine passion and excitement for beer, but always ground it in the quality, craftsmanship, and unique aspects of Levante's brews. Avoid hype that can't be backed up by the product.
• •Keep it Approachable & Friendly: Write as if you're talking to a friend or a valued member of the community. Use clear, straightforward language, and don't be afraid to inject personality and warmth. Avoid overly technical jargon unless explaining a specific brewing process in an educational context.
• •Stay Visually Consistent: While this is about copywriting, ensure the visual elements accompanying the copy (photos, graphics) align with the friendly, vibrant, and high-quality aesthetic seen on their Instagram and website. This synergy between words and visuals strengthens the overall brand message.

Social Perception

a high-quality craft brewery that is deeply connected to its local Chester County community. They are seen as innovative, particularly for their diverse beer portfolio (especially their hazy IPAs) and their early adoption of beer delivery services in Pennsylvania.

Copy Examples

• •☀️ Get ready to elevate your weekend! ☀️ Our NEW [Beer Name], a [Beer Style Description, e.g., juicy Hazy IPA bursting with tropical notes], is tapped and ready to flow. Gather your crew and come experience the fresh flavors that only Chester County's finest can deliver. #LevanteBrewing #ElevateYourCraft #NewBeer #CraftBeerPA #ChesterCounty
• •Community, Craft, & Cheers! Join us this Saturday at the [Taproom Location/Pop-Up] for live music from [Band Name], delicious eats from [Food Truck Name], and, of course, your favorite Levante brews. It's more than just beer; it's about creating moments together. See you there! #LevanteEvents #LiveMusic #FoodTruck #CraftCommunity #ElevateTheExperience
• •Inspired by the Italian spirit of 'levante' – to rise – we're dedicated to elevating every pour and every moment. From our carefully crafted IPAs to our welcoming taprooms, we believe great beer builds community and sparks joy. Come be a part of our story. #LevanteStory #CraftBrewery #PAbeer #CommunityLove #ElevateYourCraft
• •Can't make it to the taproom? No problem! Let Levante come to you. 🚚 Fresh, flavorful craft beer delivered right to your doorstep. Explore our latest releases and stock up on your favorites like Cloudy & Cumbersome. Elevate your at-home experience today! Shop now: [Link] #LevanteMercury #BeerDelivery #CraftBeerAtHome #PAcraftbeer #ElevateYourEvening
• •Giving back is at the heart of what we do. This month, through our H.O.P. (Helping Other People) initiative, a portion of proceeds from [Specific Beer/Event] will support [Charity Name]. Because elevating our community is just as important as elevating our craft. Learn more and get involved: [Link] #LevanteGivesBack #HOPParty #CommunitySupport #ChesterCountyStrong #ElevateOthers