Brand Tone

Passionate and Artistic, Elegant and Eccentric, Approachable and Authentic.

Brand Values

• •Craftsmanship and Quality
• •Uniqueness and Individuality
• •Passion for Creation
• •"Made in Italy" Excellence

Best Practices

• •Lead with Passion: Always frame the narrative around the founder's artistic journey and love for creation. Use words like "passion," "art," "handcrafted with love," and "creative process" to reinforce this.
• •Emphasize Uniqueness: Consistently use terms like "unique," "one-of-a-kind," "unconventional," and "statement piece." Highlight the asymmetrical and bold nature of the designs as a key benefit.
• •Tell the "Handmade" Story: Show, don't just tell. Use behind-the-scenes content in your marketing. Your copy should reflect this by using phrases like "fatto a mano," "from our studio to your home," and detailing parts of the creative process.
• •Use Evocative, Sensory Language: Describe the products in a way that allows the customer to imagine them. Use words that appeal to sight and touch, such as "vibrant colors," "glass-like finish," "eccentric shapes," and "chic statement."
• •Anchor the Brand in its Italian Roots: Mention "Made in Italy" or the specific "Puglia Collection" when relevant. This adds a layer of prestige, quality, and authenticity that resonates with a global audience.

Social Perception

Perceived as artistic and high-quality, personal and trustworthy, and a source for unique gifts.

Copy Examples

• •Dare to be different. Our 'Tokyo' earrings aren’t just accessories; they are a statement. Handcrafted with passion, each pair is a unique piece of wearable art designed to make you shine. Forget trends, embrace your own style. #LeuzzaCreations #HandmadeJewelry #Artisanal #MadeInItaly #StatementEarrings
• •Transform your space with a touch of magic. At Leuzza, we pour our hearts into every handcrafted resin piece to bring unique beauty into your home. Each creation is a one-of-a-kind masterpiece, proudly made in Italy. Discover our collection. #Leuzza #ResinArt #HandmadeHomeDecor #FattoAMano #ItalianDesign
• •Capture the serene beauty of the coast with our 'Oceanic Dream' tray. Each tray is meticulously handcrafted by pouring layers of vibrant, food-safe resin, creating a unique, wave-like effect that is impossible to replicate. Perfect as a stunning serving platter, a decorative centerpiece, or a holder for your precious trinkets. An elegant, artistic, and functional piece, embodying the spirit of Italian craftsmanship.
• •The most satisfying part of our day ✨... Revealing a new creation! Every piece is a surprise. #LeuzzaCreations #ResinDemolding #Satisfying #ASMR #Handmade
• •Subject: "Be the first to see our new, unconventional collection." Body Intro: "Hello [Name], Tired of the ordinary? At Leuzza, we celebrate the unique. Our latest collection is inspired by contrasts and created for those who aren't afraid to stand out. Explore the pieces born from pure passion..."