Brand Tone

Helpful and Advisory, Inspiring, Friendly and Approachable, Trustworthy and Reliable, Quality-Conscious

Brand Values

• •Customer Satisfaction
• •Quality and Style
• •Personalization
• •Trust and Transparency
• •Inspiration
• •Fair Pricing

Best Practices

• •Frame product descriptions and social media posts around solving a customer's problem or helping them achieve a goal (e.g., "Create a cozy reading nook with our plush throws and ambient lighting.").
• •Employ warm and inviting language: Use words like "cozy," "beautiful," "dream," "inspire," "your," and "we" to foster a personal connection. Avoid overly formal or technical jargon.
• •Showcase expertise gently: When offering advice or highlighting product features, do so in a guiding, supportive way rather than being prescriptive. For example, "Consider pairing this with..." instead of "You must buy this with..."
• •Maintain transparency and build trust: Clearly state information about product materials, delivery, returns, and any affiliations like WebwinkelKeur. This reinforces reliability.
• •Encourage engagement: Ask questions in social media posts and product descriptions to invite interaction and make the brand feel more approachable and community-focused. Examples: "What's your favorite interior style?" or "How would you use this piece in your home?"

Social Perception

Highly Trusted, Expert and Knowledgeable, Customer-Centric, Provider of Quality Products, Reliable and Professional

Copy Examples

• •Headline for New Collection: "Refresh Your Space: Discover Our Latest Collection of Cozy & Stylish Home Treasures!"
• •Instagram Post Caption (showing a styled room): "Dreaming of a home that truly reflects you? ✨ Let us help you bring that vision to life. From unique accessories to personalized advice, we're here to make your house a home. What's your favorite corner to decorate? #RichtjeHuisIn #HomeInspo #InteriorStyling"
• •Email Subject for Sale: "Your Dream Interior Just Got More Affordable! Shop Our Sale Now. 🏡"
• •About Us Snippet: "At Richt je huis in, we believe everyone deserves a home they love. Founded by Coraline, our passion is to provide beautiful, quality furnishings and personal advice to help you create your perfect space. Your style, our expertise."
• •Product Description Snippet (for a vase): "Add a touch of elegance with this stunning ceramic vase. Perfect for showcasing fresh blooms or as a standalone decorative piece. Crafted with care and designed to inspire. How would you style it? #HomeDecor #VaseStyling"