Brand Tone

friendly, personal, and heartfelt

Brand Values

• •Personalization & Uniqueness
• •Quality
• •Customer Connection/Sentiment
• •Creativity & Design

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., heartfelt, unique, quality-driven, friendly), and a "do and don't" list for language. This ensures everyone writing for the brand is aligned.
• •Focus on "You" (the Customer): Address the customer directly and highlight how the products fulfill their needs for expressing love, preserving memories, or finding unique items. Make the copy about their story and how LetzMade can be a part of it.
• •Emphasize Emotional Connection: Use language that evokes feelings of love, nostalgia, joy, and thoughtfulness. Connect the products to the special moments they represent.
• •Highlight Quality and Craftsmanship: Subtly weave in mentions of material quality, attention to detail, and the care taken in creating personalized items. This reinforces the value proposition.
• •Maintain Authenticity, Especially on Social Media: Continue the friendly, engaging approach. Ask questions, respond to comments thoughtfully, and if using multiple languages, ensure cultural nuances are respected. Be consistent across all platforms while adapting slightly to the specific audience of each (e.g., TikTok might be slightly more playful).

Social Perception

provider of thoughtful and customizable gift items

Copy Examples

• •Capture a moment that's written in the stars. Our custom star maps beautifully recreate the night sky from your most cherished date. A timeless gift, crafted with love and precision, to celebrate your unique story.
• •Start their day with a smile. ❤️ Personalize a mug with a favorite photo, a special message, or a design that’s uniquely them. Made with quality materials for a gift that lasts as long as the memories.
• •Streetwear that tells your story. DigiVerse_8rt blends unique, modern designs with high-quality, comfortable fabrics. Express yourself with exclusive pieces made just for you, when you order.
• •Love is in the details! ✨ Still searching for that perfect, heartfelt Valentine's gift? Let us help you create something truly personal and unforgettable. What special moment would you love to capture? #LetzMadeLove #PersonalizedGifts #ValentinesDay
• •Etch your memories in stone. Our personalized slate photo frames offer a unique and elegant way to display your most treasured moments. A beautiful, high-quality keepsake for yourself or a loved one.