Brand Tone

warm, sentimental, and heartfelt

Brand Values

• •Personalization and Uniqueness
• •Emotional Connection
• •Quality and Craftsmanship
• •Customer Satisfaction

Best Practices

• •Lead with Emotion: Always start with the feeling you want to evoke. Use words that convey warmth, love, and connection to align with the "hug" in Letzhug.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product (e.g., "personalized mug"), describe the experience it creates ("a mug that holds your favorite memories").
• •Use Storytelling: Frame products around life's special moments (birthdays, anniversaries, new babies). Tell a story about how the gift can enhance that moment.
• •Maintain a Friendly and Accessible Tone: Write as if you are speaking to a friend. Use "you" and "your" to make the copy feel personal and direct. Avoid overly formal or corporate language.
• •Incorporate "Key" Brand Words Consistently: Regularly use words like "unique," "memory," "cherish," "heartfelt," "special," and "love" to reinforce brand values across all channels.

Social Perception

Highly positive. Customers describe products as beautiful, cute, and top quality. Products are seen as unique and thoughtful gifts, with responsive and friendly customer service. Etsy reviews average 4.8 stars or higher.

Copy Examples

• •Start your day with a sip of love! ❤️ Our personalized family mugs are the perfect way to keep your favorite faces close. Create a unique treasure that tells your family s story. #Letzhug #PersonalizedGift #FamilyLove #MorningCoffee
• •The Perfect Gift for the Perfect Day. From 'Will you be my bridesmaid?' to 'Thank you for being part of our story,' say it with a gift that s as unique as your love. Explore our collection of personalized wedding gifts and create unforgettable memories. #Letzhug #WeddingGift #PersonalizedKeepsake #GiftIdeas
• •Gifts that speak from the heart. Personalize a memory they ll cherish forever.
• •Turning everyday items into treasured memories! ✨ What would you personalize? #Letzhug #Personalized #GiftInspo #LaserEngraving
• •Welcome the little one with a gift made just for them. Our personalized baby collection is crafted with love to celebrate the newest arrival. A perfect keepsake for new parents. #Letzhug #BabyGift #Newborn #PersonalizedBabyGift #Keepsake