Brand Tone

Friendly, Approachable, Personal, Caring, Enthusiastic, Passionate

Brand Values

• •Quality over Fast Fashion
• •Individuality and Uniqueness
• •Customer Connection and Care
• •Family-Inspired
• •Comfort and Style

Best Practices

• •Emphasize "Unique" and "Quality": Consistently highlight that the items are specially selected, not mass-produced, and are made to last, contrasting with fast fashion.
• •Incorporate a Personal Touch: Where appropriate, subtly remind customers of the personal involvement in selecting and packing items, reinforcing the small business, caring aspect.
• •Maintain a friendly and approachable tone in all communications.
• •Focus on building a community around the brand, fostering customer loyalty.
• •Highlight the family-inspired aspect of the brand, emphasizing the personal connection.

Social Perception

A boutique that offers quality, unique, and versatile women's clothing with a personal touch, fostering a community of loyal customers who appreciate the brand's values and the founder's passion.

Copy Examples

• •"Let's find your unique style, together!"
• •Write as if you're talking to a friend, offering genuine advice and enthusiasm for the products.
• •"Discover curated versatile collections that fit into any closet with a bit of spice on the side."
• •"Find your unique voice through our specially curated collections."
• •"Each item is packed with love, ensuring you're excited to receive your package!"