Brand Tone

Inspirational, encouraging, elegant, refined, reverent, sincere, and community-oriented.

Brand Values

• •Faith-Centered
• •Quality & Craftsmanship
• •Personal Testimony & Redemption
• •Purpose & Empowerment
• •Beauty & Manifestation

Best Practices

• •Maintain a Lexicon of On-Brand Words: Create and use a consistent list of keywords that reflect the brand’s values: Manifest, United, Grace, Purpose, Redemption, Faith, Scripture, Elegant, Refined, Testimony. Avoid words that are overly casual, generic, or don't align with the reverent tone.
• •Lead with the "Why": Every piece of copy, from a product description to a social media post, should connect back to the brand's core purpose. Start with the spiritual meaning or the story behind the product before detailing its physical attributes.
• •Balance Inspiration and Commerce: On social media, follow an 80/20 rule. 80% of the content should be inspirational, community-focused, or story-driven (scripture, testimonies, questions). The remaining 20% can be direct calls-to-action to shop.
• •Tell the Founder's Story: Weave the founder's personal testimony of redemption into marketing materials where appropriate (e.g., "About Us" page, email campaigns). This reinforces authenticity and builds a deeper connection with customers.
• •Ensure Visual and Textual Harmony: The clean, elegant, and light-filled photography should always be paired with copy that matches its tone. The words should feel as refined, sincere, and inspirational as the images look.

Social Perception

Perceived as a premium, niche brand for the modern Christian, offering authentic and purpose-driven meaningful symbols of faith. Customers view products as high-quality and beautifully designed. It is aspirational, blending luxury aesthetics with deep spiritual significance, aligning with trends for minimalist, personalized, and sustainable Christian jewelry.

Copy Examples

• •A timeless symbol of sacrifice and redemption, meticulously crafted in 18k Gold Vermeil and 925 Sterling Silver. Let this Crown of Thorn necklace be a profound, elegant reminder of the grace that surrounds you. Wear it as your personal testimony of faith and enduring love.
• •United in purpose, rooted in faith. ✨ Each piece we create is a prayer and a testament, designed to be a part of your journey. How do you wear your faith? Share with our community below. #LTBL #FaithJewelry #WearYourStory #ModernFaith #ChristianLuxury
• •A Reminder of His Promise, Crafted Just For You.
• •Luxury Centered in Christ. Wearable Testimonies of Faith and Grace.
• •Discover jewelry that speaks to your soul. Our Scripture-inspired collections are designed in-house to help you manifest the most beautiful you. From Mustard Seed necklaces to Perfume Anointing Oils, find your symbol of faith today. Shop the collection.