Brand Tone

Friendly, Creative, Enthusiastic, and Whimsical

Brand Values

• •Creativity & Self-Expression: Providing tools (stickers, paper) that enable customers to personalize their journals, planners, and crafts.
• •Quality: Emphasis on high-quality materials and designs.
• •Joy & Charm: Offering products that are described as 'cute,' 'charming,' and bring joy to the user.
• •Community: Engaging with customers through social media and participating in craft events, fostering a sense of belonging among stationery enthusiasts.
• •Passion: The owner, Jess, is described as creative, and the products feel like a passion project that has grown.

Best Practices

• •Embrace Whimsy and Enthusiasm: Use playful language, positive adjectives (e.g., magical, dreamy, adorable, sparkle), and exclamation points where appropriate to convey excitement and joy.
• •Focus on Creativity and Inspiration: Frame products as tools for self-expression and creativity. Encourage customers to 'make it their own' and 'let their imagination run wild.'
• •Maintain a Friendly and Approachable Voice: Use contractions, address the audience directly (e.g., 'you,' 'your'), and consider incorporating friendly greetings and sign-offs. Ask questions to encourage engagement.
• •Highlight the 'Handmade with Love' Aspect: Subtly remind customers of the care and passion behind the products. Words like 'crafted,' 'hand-drawn,' and 'made with love' reinforce this.
• •Be Visually Consistent: While this is about copywriting, ensure the visual elements accompanying the copy (font choices, colors, imagery) align with the whimsical, creative, and friendly tone for a cohesive brand experience.

Social Perception

Letters to Apollo is generally perceived very positively by its customers and the online stationery community.

Copy Examples

• •✨ Sparkle alert! ✨ Our brand new 'Cosmic Dreams' sticker sheet just landed! Get ready to sprinkle some stardust on your journal pages and make your planner truly out-of-this-world. Which little critter is your fave? Let us know below! 👇 #LettersToApollo #NewCollection #StickerLove #JournalingMagic #CreativePlanning
• •Hello, Sunshine! ☀️ Dive into a world of whimsical wonders, crafted with love, just for you. From adorable stickers to dreamy scrapbook paper, find everything you need to make your moments magical. Happy creating! 💕
• •Packing your happy mail! 💌 Seeing all your gorgeous orders come through seriously makes our day. Each sticker, each paper, picked with a smile. Can't wait for you to unwrap these goodies! What are you creating this week? #LettersToApollo #StationeryAddict #PackingOrders #SmallBusinessLove #JournalCommunity
• •Psst!🤫 Your next creative adventure just got a little sweeter (and a little cheaper!) 🎉 (Email Body Snippet): Hey, creative soul! Ready to stock up on your favorite enchanting goodies? For a limited time, enjoy [Discount Percentage] off all [Product Category]! It's the perfect excuse to treat your journal (and yourself!). Let your imagination run wild! ✨
• •Bloom where you are planted! 🌸 Our 'Secret Garden' sticker sheet is bursting with hand-drawn blossoms and delicate details, ready to bring a touch of whimsical charm to your planner spreads, heartfelt letters, or scrapbook pages. Printed on high-quality matte paper, these beauties are a dream to use. Let your creativity flourish! Each sheet is made with a sprinkle of joy and a whole lotta love. 🥰