Brand Tone

Magical & Whimsical, Heartfelt & Loving, Creative & Inspiring, Quality-focused & Craftsmanship-proud, Friendly & Approachable, Stylish & Modern

Brand Values

• •Creating Magical Childhoods
• •Quality Craftsmanship
• •Personalization & Uniqueness
• •Customer Happiness
• •Inspiration & Design
• •Collaboration

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of Letterly's tone (e.g., whimsical, heartfelt, inspiring, quality-conscious, friendly) with examples of "do's and don'ts" for wording, sentence structure, and common phrases. Share this with anyone creating content.
• •Use Storytelling: Share the "why" behind products, the inspiration from parenthood, and the joy of creating magical spaces. Customer stories and behind-the-scenes glimpses into the crafting process can also reinforce the heartfelt and handmade values.
• •Maintain Visual Consistency: Ensure that the visuals (photography, graphics) on the website and social media align with the whimsical, stylish, and high-quality brand image. The copy should complement these visuals.
• •Engage Authentically: When responding to comments, messages, and reviews, maintain the friendly, approachable, and helpful tone. Address any concerns with empathy and a focus on quality and customer satisfaction.
• •Focus on "Magic" and "Dreams": Consistently weave in words and phrases that evoke a sense of wonder, imagination, and the specialness of childhood (e.g., "magical spaces," "dream big," "enchanting," "wonder"). This reinforces the core mission of helping parents create inspiring environments for their children.

Social Perception

Positive for Product Quality & Aesthetics, Appreciation for Customization, Seen as a Go-To for Stylish Kids' Decor, Association with Joy and Special Moments

Copy Examples

• •Unlock a little magic for their favourite nook. ✨ Introducing our new [Product Name] sign, lovingly handcrafted to spark big dreams and sweet smiles. Because every child deserves a space as unique and wonderful as they are. Explore the collection and let's create something beautiful together. #LetterlyAustralia #KidsRoomDecor #HandmadeWithLove #NewCollection
• •Oh, our hearts! Just look at this dreamy space created by @[CustomerHandle] featuring our classic Triple Layer Name Sign. 💖 We believe in rooms that tell a story, a magical backdrop for all their adventures to come. Thank you for sharing your #LetterlyLove! Tap to shop and bring your little one's dream room to life. #NurseryInspo #PersonalisedGifts #KidsInteriors #AustralianMade
• •From a whisper of an idea to a beautifully finished piece, every Letterly sign is crafted with passion and precision. We pour love into every layer, ensuring your little one's name shines bright with the quality it deserves. It's more than decor; it's a keepsake. Discover the Letterly difference. #QualityCraftsmanship #HandmadeDecor #LaserCutGoodness #MadeForYou
• •New beginnings, new adventures, new names to cherish. ✨ Welcome your littlest love or refresh their special space with a personalized touch from Letterly. Let's make this year the most magical one yet for your tiny dreamer. #PersonalisedNameSign #NewBabyGift #KidsRoomIdeas #LetterlyMagic
• •It's more than just their name on the wall. It's a daily reminder of how loved they are, a beacon in their own little world of wonder. Create a space that whispers 'you are special' with a bespoke Letterly sign. Because those little moments of magic matter most. #CreatingMemories #KidsDecorAustralia #NurseryLove #HeartfeltDesign