Brand Tone

Warm & Welcoming, Practical & Helpful, Inspirational & Heartfelt, Creative & Design-Oriented, Approachable & Friendly

Brand Values

• •Beauty in Utility: The core idea that "information can be beautiful, and art can serve a purpose beyond the aesthetic." They aim to create art that "compromises neither form nor function."
• •Functionality & Practicality: Designs are created "with a purpose for each room of the home," such as kitchen conversions or laundry symbols.
• •Originality & Craftsmanship: The brand offers "hand-crafted, original wall art." The founder, Kelly Berggren, is an artist and graphic designer with extensive experience.
• •Warmth & Home Comfort: They appreciate designs that "add functionality and warmth to your home." The narrative of designs coming "from our 110-year-old home to yours" reinforces this.
• •Customer Connection: The founder expresses gratitude for how warmly her designs have been received and loves "the idea that each print finds a lovely new home."

Best Practices

• •Lead with Warmth and Welcome: Start communications with a friendly and inviting tone. Use phrases that make the customer feel like they are being personally addressed (e.g., "From our home to yours," "We're so glad you're here").
• •Emphasize Dual Purpose (Beauty & Utility): Consistently highlight how the products are both aesthetically pleasing and practically useful. Explain how a design can solve a small daily problem or make information accessible while also enhancing the room's decor.
• •Tell the Story (Subtly): Weave in elements of the brand's origin – the 110-year-old house, the founder's passion for design and function. This adds authenticity and a personal touch without being overwhelming.
• •Use Clear, Approachable Language: Avoid jargon. The copy should be easy for anyone to understand, reflecting the art's aim to simplify and beautify everyday life. Keep sentences relatively concise and focused.
• •Maintain an Uplifting and Positive Voice: Whether it’s an inspirational quote within a design or the copy describing it, ensure the overall message is positive, comforting, or brings a sense of joy and order to the home.

Social Perception

Positive & Appreciative, Functional & Decorative, Good Quality, Widely Accessible, Trusted

Copy Examples

• •Tired of the laundry guess-work? Our 'Laundry Symbols Guide' print blends timeless farmhouse charm with everyday practicality. Hand-crafted from our home to yours, it’s more than just art – it’s a helping hand, beautifully lettered.
• •From our kitchen to yours! 🍳 This typographic beauty isn't just a treat for the eyes; it’s your go-to for quick kitchen conversions. Adding a touch of warmth and a heap of help, because useful can be beautiful. #LetteredAndLined #KitchenArt #FunctionalDecor
• •Introducing our 'Heritage Home' collection! ✨ Inspired by the charm of our 110-year-old house, these new typographic designs are crafted to bring warmth, beauty, and a touch of practical magic to your favorite spaces. Discover art with purpose. Link in bio!
• •Warm up your home with words that welcome. Explore our hand-crafted typographic art, designed to blend beauty with utility. Save 20% this season and bring a piece of our home to yours.
• •Make your bathroom both stylish and straightforward! Our 'Bathroom Procedures' print offers a gentle, beautifully lettered reminder. Because every room deserves art that’s as functional as it is charming. #HomeDecor #BathroomArt #TypographicPrint