Brand Tone

innovative, professional, and personal, blending technical sophistication with an emotive approach.

Brand Values

• •Efficacy and Impact
• •Innovation and Technology
• •Personalization at Scale
• •Quality and Craftsmanship
• •Customer Focus

Best Practices

• •Lead with the "Why," Not Just the "How": Start by emphasizing the benefit (e.g., "Create a lasting impression," "Get your message read") before explaining the technology. Focus on the emotive and personal outcomes for the end customer.
• •Maintain a Dual-Tone Balance: Always blend the innovative/technical aspect with the personal/emotive one. Use phrases like "The warmth of a human touch, powered by robotic precision" to capture this unique identity.
• •Use Data to Back Up Claims: The statistic about higher open rates for handwritten mail is powerful. Continue to use specific data points and and results-oriented language to appeal to a professional, B2B audience that cares about ROI.
• •Speak the Language of Your Target Audience: Use terminology familiar to marketers and business owners (e.g., "campaigns," "ROI," "customer acquisition," "prospects," "B2B"). This reinforces your position as a professional partner that understands their challenges.
• •Keep it Confident and Authoritative: As a leader in a niche market, the tone should be confident. Use strong, direct language. Avoid weak phrases and instead adopt an expert voice that educates the audience on the value of this unique marketing channel. Phrases like "The UK's only..." or "We are the provider of choice..." cement this authority.

Social Perception

The brand is perceived as an innovator and strategic B2B partner in the direct mail and marketing technology space, recognized for its unique robotic handwriting service. Its social perception is primarily shaped by its own marketing materials and direct client interactions, due to a limited public-facing presence.

Copy Examples

• •Your Emails Aren't Being Opened. Our Letters Are. In a world of overflowing inboxes, a physical letter stands out. LetterBot uses advanced robotics to write your marketing messages in real fountain pen ink, achieving near-perfect open rates. Cut through the digital noise and create a memorable connection. Discover personalization at scale.
• •Technology that feels personal. Stand out with robotically handwritten direct mail. Get a Free Sample
• •Tired of 2% email open rates? It's time to go analog. Our robots are ready to write, seal, and deliver your next campaign with a personal touch that gets noticed. #DirectMail #MarTech #Handwritten
• •Re: Your Direct Mail Strategy. Hi [Name], digital fatigue is real. While your competitors fight for inbox attention, you could be landing on your prospect's desk. We use robots to handwrite your messages, combining the charm of a personal note with the scale of a modern marketing campaign. Let us show you how it works.
• •Robotic Handwriting Service UK. Boost Your Marketing ROI. Don't let your message get lost in the inbox. We write bulk handwritten letters for businesses. Unbeatable open rates.