Brand Tone

Sophisticated & Elegant, Professional & Expert, Curated & Discerning, Personal & Inspiring, Understated & Timeless

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Personalization
• •Passion for Design
• •Expertise & Guidance
• •Aesthetic Cohesion
• •(Implied) Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of LETT.'s tone (e.g., sophisticated, expert, personal, understated, inspiring) with examples of "do's and don'ts" for vocabulary, sentence structure, and style. This ensures anyone writing for the brand has a clear reference.
• •Prioritize Clarity and Elegance: Use precise language that is easy to understand yet conveys sophistication. Avoid overly casual slang or jargon, but also steer clear of overly academic or inaccessible terminology unless explaining specific design concepts.
• •Emphasize Value and Expertise Subtly: Instead of overt boasting, let the quality of the products, the description of services (like creating moodboards and custom quotes), and the thoughtful articulation of design philosophy communicate expertise and value.
• •Maintain a Consistent Narrative: Ensure all copy, from website text to (potential future) social media posts or email newsletters, tells the same story about LETT.'s commitment to timeless design, quality, and personalization.
• •Focus on the "Why": Connect product descriptions and service offerings back to the core brand values and the benefits for the client—not just what the item *is*, but why it matters for creating an inspiring and personal environment. Explain how LETT. helps clients achieve their ideal interior.

Social Perception

Likely Perceived as High-End/Niche, Trusted by Clientele, Low Public Visibility (Broadly)

Copy Examples

• •LETT. Interieur & Objecten: Crafting Timeless Spaces, Reflecting Your Unique Story. Discover the art of enduring design with expert guidance.
• •Your vision, our expertise. At LETT., we transform interiors into personal sanctuaries with an unwavering commitment to quality materials and bespoke design. Let's create something truly inspiring, together.
• •Curated Illumination: Explore our collection of designer lighting, where form meets function in breathtaking harmony. Each piece is selected for its ability to transform a room and inspire the senses.
• •Driven by a passion for interior architecture, LETT. was founded by Sofie Mentens to bring timeless elegance and unparalleled quality to every space. We believe in design that not only looks exceptional but feels intrinsically yours.
• •Ready to redefine your interior? Contact us for a personal consultation and let our design experts guide you in creating a space that is both beautiful and purposefully designed for your life.