Brand Tone

Inspirational, Aspirational, Appreciative (of travel & nature), Modern & Minimalist, Quality-Conscious, Friendly and Engaging

Brand Values

• •Inspiring Adventure
• •Creating Memories
• •Quality & Craftsmanship
• •Connection
• •Personalization
• •Joy of Travel & Exploration

Best Practices

• •Always Inspire Action and Aspiration: Use language that encourages dreaming, planning, and exploring. Focus on the "why" behind travel – the experiences, memories, and personal growth.
• •Maintain a Modern & Clean Voice: Just like the minimalist product designs, keep copy clear, concise, and sophisticated. Avoid overly casual slang or cluttered sentences.
• •Emphasize Quality and Thoughtfulness: Subtly weave in the high-quality nature of the materials and the care in design, reinforcing the value of the products as lasting keepsakes.
• •Speak to the "Wanderer" Identity: Address the audience as fellow travelers and adventurers. Use inclusive language that builds a community around the shared love of exploration.
• •Focus on Storytelling: Encourage customers to see the products as tools for telling their own travel stories. Use phrases that evoke narrative and personal history (e.g., "Your Journey, Beautifully Displayed," "Every Pin a New Chapter").

Social Perception

Product-Focused Perception (Positive) & Website Transparency Concerns (Negative) & Limited Brand Recognition

Copy Examples

• •Chart your journeys, pin your dreams. Our Modern Minimalist World Map isn't just decor; it's a canvas for your adventures, waiting to tell your unique story. Where will you wander next?
• •Sip by sip, park by park. The Let's Wander National Parks Bottle is your trusty companion for every trail and triumph. Collect the moments, stick the memories, and inspire your next wild escape.
• •Life's too short for empty walls and unvisited destinations. Let's Wander offers thoughtfully designed travel decor that fuels your wanderlust and celebrates every journey. Start your story today.
• •Adventure is calling (and it's on sale!). For a limited time, get 15% off all Let's Wander travel maps and decor. It's the perfect excuse to plan that next trip or finally frame those cherished memories.
• •Home is where your stories are. ✨ Our minimalist maps help you bring your travels into your space, beautifully. What destination holds your fondest memory? Share below! #LetsWander #TravelDecor #Wanderlust #AdventureHome