Brand Tone

Enthusiastic, Friendly, and Casual. Also Informative and Direct and Approachable

Brand Values

• •Quality and Freshness
• •Sustainability/Reduced Waste
• •Customer Connection/Individuality
• •Love for Travel & Adventure
• •Customer Support

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page document outlining key tone words (e.g., "Adventurous," "Friendly," "Eco-Aware"), "words to use," and "words to avoid" can ensure everyone writing copy is on the same page.
• •Focus on the "Why": Remind copywriters of the brand's core values (e.g., sustainability, individuality, love for travel) so the copy naturally reflects these principles. The "why" behind making products on demand (reducing overproduction, freshness) is a strong value to weave in.
• •Use Storytelling: Incorporate travel narratives, even small ones, into product descriptions or social media posts to evoke the spirit of adventure the brand embodies.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, blogs, About Us) matches the tone on any social media posts, emails, and customer service interactions.
• •Listen and Adapt (Slightly): While maintaining a core tone, pay attention to how customers interact and the language they use. Minor adjustments can be made to better resonate with the audience, but the fundamental personality should remain consistent. For example, if addressing a concern, the tone might become more serious and reassuring while still being friendly.

Social Perception

The perception will largely be shaped by direct interactions with the store's website and, if applicable, their customer service and product quality upon purchase. Their transparency about the made-to-order process and potential longer shipping times could be perceived positively by customers who appreciate the sustainability aspect and custom nature, or negatively by those seeking immediate shipment.

Copy Examples

• •Facebook/Instagram Ad: "Fuel your wanderlust! ✈️ Our 'Adventure Awaits' tee is made *just for you* the moment you order – fresh, vibrant, and kind to the planet. Grab yours and let the journey begin! #LetsTravelShop #MadeForAdventure #SustainableStyle"
• •Product Description (for a journal): "Dreaming of your next escape? Capture every moment in our 'Paradise Found' journal. Lovingly printed on demand to reduce waste, it’s the perfect companion for chronicling your adventures, big or small. What story will you tell? ✨"
• •Email Newsletter Snippet: "Hey Explorer! 👋 Get ready to upgrade your travel game. Our latest collection of unique, made-to-order gear just dropped – designed with passion and a little love for Mother Earth. Discover your new favorite travel essential today!"
• •"About Us" Page Excerpt: "At Let's Travel, we believe every journey is personal. That's why we create travel-inspired apparel and accessories that are made especially for you when you order. It’s our way of bringing you high-quality, unique items while being mindful of our planet. Join our community of happy travelers!"
• •Website Banner: "Travel More, Waste Less! Shop our unique, made-on-demand travel gear. Your adventure, your style, consciously crafted."