Brand Tone

Inspiring, Supportive, Friendly, Enthusiastic, Creative, and Educational

Brand Values

• •Creativity & Self-Expression: Providing tools and inspiration for individuals to express their artistic vision.
• •Quality & Reliability: Offering dependable products that deliver good results for crafters.
• •Education & Empowerment: Equipping customers with knowledge and skills through tutorials and guides.
• •Community: Fostering a supportive and engaging environment for resin artists and hobbyists to share and learn.
• •Inspiration: Showcasing the possibilities of resin art to spark new ideas and projects.
• •Accessibility: Making resin crafting approachable for beginners with comprehensive kits and clear instructions.

Best Practices

• •Always Be Encouraging: Use positive language that uplifts and motivates. Phrases like 'You can do it!', 'Let your imagination flow,' 'Create something beautiful.'
• •Focus on Education & Support: Frame copy around helping the user achieve their desired outcome. Offer tips, solutions, and guidance. Position the brand as a helpful partner.
• •Maintain a Friendly & Approachable Voice: Use contractions (e.g., let's, you're, it's) and a conversational style. Address the audience directly (e.g., 'Hey crafters!', 'What will you create?').
• •Showcase Inspiration & Possibility: Use vivid descriptions and highlight the beautiful results that can be achieved with the products. Emphasize the joy of creation.
• •Foster Community Through Language: Encourage sharing, ask questions, and use inclusive language (e.g., 'our crafting family,' 'join the conversation'). Actively feature and celebrate customer creations in your copy.

Social Perception

Let's Resin - EU is generally perceived positively within the online crafting community. Customers see them as a reliable source for a wide variety of resin art supplies, particularly for those starting out. They are often praised for their educational content (especially YouTube tutorials) which helps demystify the resin crafting process. The brand is viewed as engaging and community-focused due to their active social media presence and sharing of user-generated content. Many associate Let's Resin with vibrant colors, unique molds, and good value.

Copy Examples

• •✨ Unleash your inner sparkle! ✨ Our NEW Chameleon Chunky Glitters have just landed, and they're ready to make your resin creations truly magical. Which color will you try first? Tap to shop & let your creativity shine! #LetsResin #ResinArt #NewProduct #GlitterObsessed #DIYCrafts
• •Dreaming of making your own stunning resin art? 💖 Our All-in-One Starter Kit has EVERYTHING you need to begin your journey – from crystal clear resin to vibrant pigments and our easiest molds! No experience? No problem! We've got step-by-step guides to help you create something amazing. Get started today!➡️ [Link to Kit] #LetsResinEU #ResinForBeginners #CraftKit #DIYProjects #CreativeFun
• •TOP 5 MISTAKES Beginners Make in Resin Art (And How to Fix Them!) | Let's Resin. Hey Crafters! 👋 Are you new to resin art and want to avoid common pitfalls? In this tutorial, we break down the top 5 mistakes beginners often make and give you easy solutions to get that perfect, glossy finish every time. Let's get crafting! Find all supplies at letsresin.co.uk!
• •🎨 Get Creative! 20% Off All Silicone Molds This Week! 🎨
• •Unlock endless possibilities with our deep pour epoxy resin! Perfect for river tables, intricate floral preservations, and stunning 3D art. High gloss, bubble-free finish. Click to explore our range and get inspired for your next big project! #LetsResin #EpoxyResin #DeepPour #ResinCrafts #DIYDecor