Brand Tone

Celebratory, empowering, and playful, using a fun, cocktail-themed vocabulary and casual, friendly language to build community, while conveying luxury, quality, and cultural significance.

Brand Values

• •Cultural Heritage
• •Empowerment and Self-Expression
• •Luxury and Quality
• •Community and Sisterhood
• •Spirituality

Best Practices

• •Consistently use the bar and cocktail terminology across all platforms, ensuring every product name, collection, and promotion ties back to this central theme.
• •Always address the community as 'Gals' to foster a strong sense of an exclusive, friendly club and reinforce the brand's community value.
• •While the tone is fun, always underscore the quality by using words like "luxurious," "handcrafted," "gemstone," and "imported" to remind customers of the product's premium nature.
• •Regularly create content that educates the audience on the tradition and meaning of African waist beads, reinforcing the brand's authenticity.
• •Frame every message around confidence, sensuality, self-expression, and celebrating oneself, as the product is the tool and the feeling is the benefit.

Social Perception

Perceived as a niche, Black-owned business specializing in high-quality, culturally significant waist beads. It is associated with 'luxury' and a 'soft life,' appealing to a demographic valuing self-care, cultural identity, and aspirational aesthetics, with a generally satisfied customer base.

Copy Examples

• •Serving it up with a little spice! 🔥 Meet 'Spicy Margarita,' the newest addition to our 'Top Shelf' menu. Handcrafted to remind you of your own fiery spirit and zest for life. Are you ready to take a shot? Tap to shop now, Gals!
• •This isn't just jewelry. It's a tradition, a statement, and a celebration of YOU. At Letsgetwaistedofficial, we pour culture and confidence into every strand. Discover our cocktail-inspired waist beads and find the perfect blend for your unique style. Your table at our 'Bottle Service' is waiting.
• •Happy Hour Starts Now! 🍸 20% Off Your Order.
• •Adorn Yourself in Culture and Confidence. Welcome to the Bar.
• •Pouring a little bit of love and a whole lot of luxury into every order. ✨ This is your sign to join the #softlife. #letsgetwaistedofficial #luxurywaistbeads #blackownedbusiness #waistbeads