Brand Tone

approachable, trendy, and casual

Brand Values

• •Style & Trend-Consciousness
• •Confidence
• •Simplicity & Accessibility

Best Practices

• •Develop a "We are/We are not" Chart: Create a simple guide to define the voice. For example: "We are: fun, friendly, confident, trendy. We are not: exclusive, overly formal, complicated, high-fashion jargon." This ensures anyone writing for the brand understands the boundaries.
• •Speak Your Customer's Language: Use conversational and relatable language. Address the customer directly with "you" and "your." Use familiar, friendly terms like "babe" or "girl" where appropriate for the audience.
• •Focus on the Feeling, Not Just the Fabric: While product details are important, lead with the benefit. Instead of just "100% Cotton Dress," try "The effortlessly cool cotton dress that will keep you comfortable and chic all day long." This connects the product to a desired feeling or lifestyle.
• •Maintain Consistency Across All Channels: Once social media is established, ensure the voice used in captions, bios, and direct messages matches the website and email marketing. Consistency builds trust and brand recognition.
• •Lean on Your Brand Story (Once Developed): A compelling brand story is a powerful tool. When an "About Us" page is created, infuse its key messages and values into all copywriting to create a more authentic and memorable connection with customers.

Social Perception

No discernible public or social perception; largely unknown due to limited online footprint and lack of reviews/social media.

Copy Examples

• •That 'wow' moment your closet has been waiting for. ✨ Our new Serenity Maxi Dress just dropped and it’s basically a confidence boost you can wear. Tap to shop before she’s gone!
• •Hey, Babe! Your weekend outfit just arrived.
• •Your Style Upgrade is Here. Shop the latest looks designed to make you feel amazing.
• •Meet your new favorite top. The perfect piece to take you from brunch with the girls to a casual date night. Made with a soft-touch ribbed knit, it’s as comfy as it is cute. You’ll be reaching for this one again and again.
• •Wait! Before you go... Get 15% off your first order and be the first to know about new arrivals and secret sales. Let's get you styled!