Brand Tone

The brand's tone is predominantly sentimental, personal, and heartfelt. It is friendly and approachable, avoiding overly corporate or formal language. The communication feels genuine and warm, aiming to connect with customers on an emotional level by focusing on the meaning behind the gifts.

Brand Values

• •Family and Personal Connection
• •Craftsmanship and Quality
• •Uniqueness and Personalization
• •Celebrating Life's Moments
• •Customer-Centricity

Best Practices

• •Lead with Emotion, Support with Detail: Always start copy by connecting to the emotion of the moment (love, celebration, memory). Follow up with the product details (material, size, personalization options) that deliver on that emotional promise.
• •Use "You" and "Your" Language: Speak directly to the customer. Frame products around their life, their family, and their special moments to make the message personal and relatable.
• •Tell the Story Behind the Product: Whether it is in a social media caption or a product description, explain the "why" behind an item. Is it for a new baby? A wedding? A memorial? Connecting the product to a life event reinforces the brand's purpose.
• •Incorporate the "Family Business" Narrative: Subtly remind customers they are supporting a small, family-run Australian business. Phrases like "From our family to yours," "Crafted in our studio," or "As a husband and wife team" build authenticity and trust.
• •Maintain a Consistent Visual and Textual Language: Ensure that the warm, heartfelt tone of the copy is matched by the visual style of the photography —soft lighting, lifestyle settings, and happy moments. This creates a cohesive and immersive brand experience across all platforms.

Social Perception

The public and customers perceive Let's Etch as a trustworthy and creative small business. They are seen as artisans who provide high-quality, beautiful, and meaningful personalized gifts. The narrative of a small, family-run business resonates well with customers, adding a layer of authenticity and trust. Positive reviews consistently highlight product quality and excellent customer service, reinforcing their reputation as a reliable and cherished brand.

Copy Examples

• •Keep your most cherished names close to your heart. Our new Elena Pendant Necklace is more than just jewelry; it ’s a story you can wear. Perfectly etched and personalized just for you, because every family has a story to tell. Tap to create your own.
• •Your forever starts now. ✨ From elegant welcome signs to personalized thank-you gifts for your guests, let us help you add that unique, heartfelt touch to your big day. Because the little details make the biggest memories. Explore our wedding collection.
• •Making Memories Last a Lifetime. We turn practical items into beautiful, personalized keepsakes for you and your loved ones. Custom-made with care in regional Victoria.
• •A Gift for Mom That Says It All
• •Watch them grow, one beautiful mark at a time. Our personalized wooden height charts are more than just a ruler; they're a piece of your family's history, designed to be treasured long after they've outgrown the doorway markings. Made from sustainable bamboo, each chart is as unique as your little one.