Brand Tone

Empathetic & Compassionate, Inspiring & Hopeful, Authentic & Transparent, Positive & Uplifting, Engaging & Community-Focused

Brand Values

• •Social Impact/Responsibility
• •Dignity & Empowerment
• •Community & Collaboration
• •Sustainability & Ethical Production
• •Transparency

Best Practices

• •Lead with Empathy: Always frame the message around the human impact and the stories of the people the brand supports. Use compassionate and understanding language.
• •Highlight the "Why": Continuously reinforce the "buy one - give one" mission and the broader goal of providing warmth and dignity. Explain the positive ripple effect of each purchase.
• •Show, Don't Just Tell: Use storytelling to illustrate the brand's values. Share specific examples of artists' journeys or the work being done in the Social Sock Factory.
• •Maintain an Uplifting and Hopeful Voice: While addressing a serious issue, focus on the solutions and the positive change being created. Inspire action rather than guilt.
• •Be Authentic and Transparent: Use clear, honest language. Avoid jargon and ensure all claims about impact and artist collaboration are genuine and easily verifiable.

Social Perception

Lets Do Goods is generally perceived very positively as a brand with a genuine and impactful social mission. Customers and the public admire their "buy one - give one" model and the direct support it provides to the homeless. The collaboration with "outsider artists" is seen as unique and empowering. There is an appreciation for the quality and design of the socks, in addition to the ethical considerations. The brand is viewed as trustworthy and committed to its cause.

Copy Examples

• •Headline: Wear Your Heart on Your Feet. Give Warmth with Every Step. Body: Our vibrant socks do more than just look good. Designed by talented artists overcoming adversity, every pair you buy means a new pair for someone in need. #ChangeYourSocksChangeALife
• •Headline: Socks That Tell a Story. Socks That Make a Difference. Body: Meet [Artist's Name], one of our incredible designers. Their unique perspective brings art to life on your feet, and helps us provide essential warmth to our homeless neighbors. Your purchase empowers artists and supports our Social Sock Factory.
• •Headline: More Than Just Socks. It's a Movement. Body: Join the Lets Do Goods family! With our "Buy One, Give One" promise, you're part of a community dedicated to bringing comfort and dignity to those who need it most. Feel good, do good.
• •Headline: The Gift of Warmth, Woven with Purpose. Body: Looking for a meaningful gift? Our socks are designed with passion by outsider artists and every purchase helps us donate a pair to someone facing homelessness. Give a gift that truly gives back.
• •Headline: Step by Step, We're Making a Change. Body: From our Social Sock Factory providing employment, to our artist collaborations offering a platform, to you choosing socks that care – together, we’re tackling sock poverty one pair at a time.