Brand Tone

Authentic, Heritage-Driven, Passionate, Friendly, Informative, Classic & Timeless (with a modern awareness)

Brand Values

• •Heritage & Tradition
• •Quality & Durability
• •Authenticity
• •Craftsmanship
• •Community & Local Identity
• •Sustainability (emerging)
• •Functionality & Practicality

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the brand's history, its Guernsey roots, and the traditional craftsmanship. Use phrases like "original," "traditional," "since 1964," "hand-finished," and "Guernsey heritage."
• •Highlight Quality and Durability: Consistently mention the quality of the worsted wool, the robust knit, and the long-lasting nature of the garments. Words like "hard-wearing," "resilient," "built to last," and "investment piece" will reinforce this.
• •Tell Stories: Share anecdotes about the history of the Guernsey jumper, the making process, or customer experiences (with permission). Storytelling makes the brand more relatable and memorable.
• •Maintain a Passionate and Proud Voice: Let the genuine love for the product and its heritage shine through. Use enthusiastic and confident language when describing the jumpers and the brand.
• •Be Informative and Transparent: Clearly explain what makes a Le Tricoteur Guernsey special – the type of wool, the construction details (like reversibility or hand-finishing), and the care required. This builds trust and educates the customer.

Social Perception

High-Quality & Durable, Authentic & Traditional, Investment Piece, Iconic & Timeless Style, Connected to Guernsey Heritage, Respect for Craftsmanship, A Brand with a Story

Copy Examples

• •Wear a Piece of History. The Original Guernsey, Crafted for Life. Since 1964, Le Tricoteur has been weaving the enduring spirit of Guernsey into every stitch. Our iconic jumpers, made with traditional skills and 100% British worsted wool, are more than just knitwear – they're a legacy.
• •Social Media Post: Built for the elements, cherished for generations. Our Guernsey jumpers are hand-finished with the same dedication that has defined Le Tricoteur for over 60 years. Discover the warmth and resilience of true island craftsmanship. #LeTricoteur #GuernseyJumper #MadeInGuernsey #HeritageKnitwear #TimelessStyle
• •Each Le Tricoteur Guernsey is a testament to enduring quality. Knitted from robust worsted wool, designed to be reversible for even longer wear, and hand-finished right here in Guernsey, it’s an investment in tradition and lasting comfort.
• •At Le Tricoteur, we don't just make jumpers; we keep a centuries-old story alive. From the historic fishing fleets of Guernsey to the modern adventurer, our knitwear is woven with passion, pride, and the authentic spirit of the Channel Islands.
• •Le Tricoteur: Unravel the Story of Your Next Favourite Sweater. Discover the heritage behind every Le Tricoteur Guernsey – a tradition of quality, durability, and timeless style, knitted with passion on our island home.