Brand Tone

Warm, Celebratory, and Artisanal. The tone is personal, friendly, and focuses on joy, love, and the importance of life's milestones, emphasizing handmade quality and trustworthiness.

Brand Values

• •Personalization and Uniqueness
• •Celebration of Family and Milestones
• •Craftsmanship and Quality
• •Affection and Tenderness

Best Practices

• •Always Lead with Emotion: Center the copy around the feelings associated with the milestone (joy, love, nostalgia, excitement). The product is the medium, but the memory is the message.
• •Use "Keepsake" and "Memory" Language: Frame the products not as decorations, but as "mementos," "treasures," "keepsakes," and ways to "cherish a memory." This elevates their perceived value.
• •Maintain a Warm and Personal Voice: Use "you" and "your family." Ask questions and use inviting language. On social media, respond to comments with the same personal warmth.
• •Highlight the "Handmade" Aspect: Subtly remind the audience of the artisanal nature of the products. Use words like "crafted," "made with care," "hand-finished," and "unique design" to reinforce quality and distinguish the brand from mass-produced competitors.
• •Keep it Clean and Visually Focused: Just like the product design, the copy should be clean and uncluttered. On visual platforms like Instagram, let the image do most of the talking. Use concise, impactful captions and relevant hashtags to support the visual, not overwhelm it.

Social Perception

The public perception of "Letras com Cores" is highly positive, viewed as a provider of high-quality, beautiful products with excellent customer service, and as a creator of special, meaningful memories and keepsakes.

Copy Examples

• •Welcome to the world, little one. ✨ There's no moment more magical than a new arrival. Our personalized birth frames are crafted with love to hold onto that magic forever. Every detail, from the name to the birth date, is a celebration of your new beginning. Customize yours to create a keepsake you'll treasure for a lifetime. See all the options on our website! Link in Bio. #LetrasComCores #BirthAnnouncement #NurseryDecor #HandmadeWithLove
• •A Detail as Special as Their Christening Day. From personalized hangers for their special outfit to unique keepsakes for the godparents, we create the details that make a sacred day unforgettable. Each piece is handcrafted with care, designed to be a beautiful reminder of their baptism. Discover the perfect christening gift. Shop Now. #BaptismGift #Christening #PersonalizedGift #MadeInPortugal
• •Personalized Wooden Name - The Heart of Their Little Kingdom. Make their room truly theirs with a beautifully crafted wooden name sign. Perfect above a crib or on a bedroom door, this piece turns any space into a personalized haven. Choose from our palette of soft colors to perfectly match your decor. Made with care and non-toxic materials, it's a timeless decoration that grows with them.
• •The perfect finishing touch for your celebration! 🎂 Our new collection of custom cake toppers is here. For birthdays, weddings, and every sweet moment in between. Swipe up to design yours! #CakeTopper #PartyDecor #Celebration #LetrasComCores
• •Your Memories, Our Inspiration. ❤️ We are so honored to be a small part of your family's biggest moments. Nothing brings us more joy than seeing our creations in their new homes! Share a photo of your 'Letras com Cores' piece in your space using the hashtag #MyLetrasComCores for a chance to be featured! We can't wait to see how you celebrate! #CustomerLove #Community #HandmadeDecor