Tono de Marca

Casual and Relaxed, Direct and Informative, Locally Rooted/Souvenir-Oriented, Accessible

Valores de Marca

• •Local Identity/Pride
• •Casual Comfort
• •Likely Perceived as Souvenir/Resort Wear
• •Resale Market Presence

Mejores Prácticas

• •Emphasize the connection to Le Touquet and the nautical style.
• •Highlight the presence at local markets in Le Touquet, Etaples sur mer, and Saint Valéry sur Somme.
• •Focus on the casual and relaxed nature of the clothing.
• •Maintain a direct and informative tone in product descriptions.
• •Be Authentic to Market Presence: lean into souvenir-style appeal, rather than trying to project a high-fashion image.

Percepción Social

Perceived as offering mementos of Le Touquet or casual wear suitable for a coastal holiday.

Ejemplos de Copy

• •Discover our Le Touquet collection, inspired by the seaside resort.
• •Find us at the local markets or shop our casual wear online – perfect for your seaside memories.
• •Explore our linen shirts and cotton essentials, designed for comfort and style.
• •Get your Le Touquet branded polos, sweatshirts, and caps.
• •New Collection: Discover our latest marine-inspired styles.