Brand Tone

Elegant & Sophisticated, Confident & Aspirational, Quality-Focused & Craft-Oriented, Modern-Classic

Brand Values

• •Quality Craftsmanship
• •Timeless Style
• •Luxury & Elegance
• •Individuality & Self-Expression
• •Versatility
• •Sustainability (Stated)

Best Practices

• •Develop a Brand Voice Guide: Document the core elements of the brand's tone (e.g., sophisticated, confident, aspirational, detailed) and share it across everyone who creates content. Include approved vocabulary and phrases to avoid.
• •Focus on "Timeless Luxury" and "Craftsmanship": Consistently weave in keywords and phrases that reinforce the brand's commitment to high-quality materials (e.g., "handcrafted acetate," "Nylon lenses"), precision, and enduring style over fleeting trends.
• •Evoke Emotion and Aspiration: Use language that connects with the desire for elegance, confidence, and self-expression. Paint a picture of the lifestyle and feeling associated with wearing L'étoile Eyewear.
• •Maintain Visual-Verbal Cohesion: Ensure the copy on the website, social media, and any advertisements aligns with the sophisticated and high-quality aesthetic of the product photography and overall visual branding.
• •Storytelling around Inspiration and Quality: Continue to leverage the founder's story and the inspiration behind collections (e.g., "inspired by the stars," specific locales like London for 'Londoria') to add depth and authenticity, subtly reinforcing the values of passion and thoughtful design.

Social Perception

L'étoile Eyewear aims to be perceived as a high-end, fashionable, and quality-conscious brand. The current perception is largely shaped by the brand's own messaging and visual identity. The founder's story of being admired for his eyewear adds a personal touch and a narrative of authentic passion for stylish sunglasses.

Copy Examples

• •L'étoile Eyewear: Define Your Vision. Discover sunglasses where timeless design meets impeccable craftsmanship. Frame your moment.
• •Embrace the sunlight with the 'Dean' collection. Handcrafted acetate, superior UV protection, and an aura of iconic glamour. More than sunglasses, they're a statement. #letoileeyewear #LuxuryEyewear #HandmadeSunglasses #TimelessElegance
• •Inspired by the enduring spirit of London's classic style, the 'Londoria' sunglasses offer a sophisticated silhouette for the discerning individual. Experience the perfect blend of vintage charm and modern clarity, handcrafted for lasting quality.
• •Discover Uncompromising Quality & Timeless Style | The Latest from L'étoile Eyewear
• •At L'étoile, we believe eyewear is an art form. Each pair is meticulously crafted, blending luxurious materials with designs that are both timeless and contemporary, allowing you to express your unique brilliance.