Brand Tone

Practical, Trustworthy, and Customer-Centric

Brand Values

• •Simplicity/Ease of Use
• •Transparency
• •Affordability/Value for Money
• •Security
• •Flexibility & Convenience
• •Customer Focus

Best Practices

• •Prioritize Clarity and Simplicity: Avoid jargon or overly complex language. Make information easy to understand, reflecting the "Let" (Easy) part of the brand name.
• •Be Direct and Transparent: Always be upfront about costs, terms, and conditions, reinforcing the "no hidden fees" value.
• •Focus on Customer Benefits: Frame copy around how LetLager solves the customer's problems (e.g., "reclaim your space," "peace of mind during your move").
• •Maintain a Reassuring and Supportive Voice: Acknowledge potential customer concerns (security, cost, flexibility) and address them proactively and positively.
• •Ensure Consistency Across All Channels: Whether it's the website, social media, or customer service emails, the tone should remain consistently practical, trustworthy, and helpful. Develop simple guidelines for anyone writing on behalf of the brand.

Social Perception

The perception they aim to cultivate is that of a reliable, straightforward, and cost-effective solution for storage needs.

Copy Examples

• •Website Headline: "LetLager Ringsted: Secure, Simple, and Affordable Storage – Exactly When You Need It."
• •Social Media Post (Facebook/Instagram): "Need more space? Moving house? LetLager Ringsted offers flexible storage solutions from just 3m². No hidden fees, 24/7 access. Book online today and reclaim your space! #LetLager #Ringsted #EasyStorage #Declutter"
• •Email Subject Line (for a promotion): "Your Space Solution: Get 50% Off Your First Month at LetLager Ringsted!"
• •Call-to-Action Button Text: "Find Your Perfect Unit" or "Book Secure Storage Now"
• •Short Ad Copy: "Extra space, zero hassle. LetLager Ringsted provides secure, cheap self-storage with 24/7 access and no hidden costs. Visit letlager.dk to book."