Brand Tone

Practical, Direct, and Value-Driven. The language is simple, focusing on efficiency and cost savings, exemplified by phrases like "Storage made cheap and easy." Communication is transactional and informative, avoiding humor or overly casual language.

Brand Values

• •Affordability
• •Convenience
• •Security
• •Transparency

Best Practices

• •Lead with the Core Offer: Always start with the primary benefits: affordability ("cheap," "50% off") and convenience ("24/7 access," "easy booking"). This immediately captures the attention of your target audience.
• •Use Simple, Action-Oriented Language: Write in a direct and clear style. Use verbs that prompt action, such as "Find your room," "Book now," and "Get space." Avoid jargon or complex sentences. The 4-step process on the website is a perfect example of this.
• •Prioritize Transparency: Continuously reinforce the "no hidden fees" and "no deposit" messaging. Mentioning practical details, like the need for customers to bring their own lock, builds trust and manages expectations.
• •Focus on "How" and "What," Not Just "Why": While the "why" (needing more space) is important, Letlager's strength is in the "how" (easy online booking) and the "what" (secure, cheap units). Emphasize the simplicity of the process in all communications.
• •Keep Visuals Clean and Functional: Ensure that all images and videos on social media and the website are straightforward and professional. Show clean facilities, secure-looking doors, and well-lit hallways. The visuals should mirror the brand's values of security, simplicity, and professionalism.

Social Perception

Letlager Ringsted is perceived as a no-frills, highly functional service provider. Customers are drawn by competitive pricing and a straightforward, automated experience. The brand is seen as a reliable, accessible, and economical utility, appealing to those who value cost and ease of use over premium services.

Copy Examples

• •50% Off Your First Month. Book Your Space in 2 Minutes. Need more space? Get secure, 24/7 accessible storage in Ringsted. No deposit, no hidden fees. Click "Learn More" to find your perfect size and book online now.
• •Cheap Storage Ringsted | Letlager. 24/7 Access & Alarm Surveillance. Get 50% off your first month. Easy online booking, no deposit required. Secure your unit today.
• •Your extra space is waiting. Access your belongings anytime with our 24/7 secure storage units in Ringsted. Simple booking, transparent pricing. #Letlager #Ringsted #Storage #Opbevaring
• •Storage Made Simple and Affordable. Get 50% off your first month, 24/7 access, and 0 kr. in deposit.
• •Need extra storage space in Ringsted? Hi neighbours, for anyone moving, decluttering, or just needing more room, Letlager offers secure and cheap self-storage with 24/7 access. You get 50% off the first month and there's no deposit. You can book everything online in a few minutes. Check us out at letlager.dk.