Brand Tone

Elegant, Handcrafted/Artisanal, Fashion-forward, Quality-focused

Brand Values

• •Uniqueness/Individuality
• •Craftsmanship
• •Quality Materials
• •Beauty/Aesthetics
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document key tone characteristics (e.g., elegant, sophisticated, artisanal, modern), preferred vocabulary (e.g., "exquisite," "meticulously," "unique" vs. more casual terms), and a "do-not-use" list. Share this with anyone creating content.
• •Focus on "Handmade" and "Unique": Consistently weave these core value propositions into product descriptions, social media posts, and all marketing communications. Highlight the individual attention each piece receives.
• •Emphasize Quality Materials: Regularly mention the use of "exquisite natural pearls," "14k gold," and other high-quality components to reinforce the brand's commitment to quality and luxury.
• •Use Storytelling: Share the inspiration behind collections, the craftsmanship process, or the unique journey of a pearl. This adds depth and an emotional connection, aligning with an artisanal brand. The "About Us" already hints at this with the founder's passion.
• •Maintain Visual and Textual Harmony: Ensure that the sophisticated and elegant tone of the copy is reflected in the brand's visual elements (photography, website design, social media aesthetics). The current website and Pinterest presence already showcase a clean, product-focused visual style that complements an elegant tone.

Social Perception

Positive perception regarding product quality and customer satisfaction. The emphasis on handmade and unique pearl jewelry likely appeals to customers seeking distinctive, fashionable accessories.

Copy Examples

• •LE´TIAN: Adorn Yourself in Uniqueness. Discover Handcrafted Pearl Jewelry.
• •Experience timeless elegance with our 'Serene Pearl' necklace. Each exquisite freshwater pearl is meticulously hand-selected and delicately set with a 14k gold-filled chain, creating a piece as unique as you are. Elevate your style with this touch of handcrafted luxury.
• •New Collection Drop! ✨ Fall in love with our latest handcrafted designs, where classic pearls meet contemporary style. Which piece is calling your name? #LetianJewelry #HandmadePearls #NewCollection #ElegantStyle #FashionJewelry
• •Be the First to Shine: Exclusive Preview of LE´TIAN's Holiday Collection + 10% Off!
• •At LE´TIAN JEWELRY STUDIO, we believe in the art of slow fashion. Founded in 2022, our passion lies in creating meticulously handcrafted jewelry that celebrates the natural beauty of pearls and the individuality of those who wear them. Each piece tells a story of elegance and unique design.