Brand Tone

Eco-conscious and Educational, Friendly and Approachable, Passionate and Committed, Positive and Inspiring

Brand Values

• •Sustainability and Eco-responsibility
• •Zero Waste
• •Natural Solutions
• •Health and Well-being
• •Ethical Production and Social Responsibility
• •Transparency
• •Innovation

Best Practices

• •Always Lead with Purpose: Root your copy in the core mission of sustainability and reducing environmental impact. Every piece of content should subtly (or overtly) reinforce why Les Verts Moutons exists.
• •Educate, Don't Just Sell: Focus on informing your audience about the benefits of your products and the wider ecological context. Use clear, simple language to explain concepts like EM technology or zero waste.
• •Maintain a Positive and Empowering Voice: While acknowledging environmental challenges, frame your message around solutions and the positive impact individuals can make. Inspire action rather than inducing guilt.
• •Be Authentic and Transparent: Share the story behind the brand, the sourcing of materials, and your ethical commitments. Honesty builds trust with an eco-conscious audience.
• •Use Consistent Terminology and Imagery: Ensure that product names, descriptions of benefits (e.g., "purifying," "eco-friendly," "zero-waste"), and the visual elements used alongside copy are harmonious across all platforms, reinforcing the brand's identity.

Social Perception

Trusted Eco-Friendly Brand, Pioneer in Ceramic Pearls in France, Effective Products, Committed and Authentic, Educational Resource

Copy Examples

• •Social Media Post (Instagram/Facebook): Say goodbye to plastic bottles and hello to pure, fresh tap water! 👋 Our EM Ceramic Pearls naturally enhance your water's taste and quality. A small change for you, a big leap for our planet. 🌍💧 #LesVertsMoutons #ZeroWaste #EcoFriendlyLiving #DrinkTapWater
• •Website Product Description Snippet (for Ceramic Pearls): Rediscover the simple joy of delicious tap water. Our EM Ceramic Pearls, crafted from pure clay and beneficial microorganisms, work naturally to reduce chlorine taste and limescale, offering you a healthier, more sustainable way to hydrate. Kind to you, kinder to Earth.
• •Email Newsletter Subject Line: 🌿 Your Weekly Dose of Green Goodness + Tips for a Plastic-Free Kitchen!
• •Short Ad Copy (Google Ads): Pure Water, Zero Waste | Les Verts Moutons Ceramic Pearls | Shop Eco-Friendly Solutions Now & Make a Difference.
• •Blog Post Introduction: Ever wondered how tiny ceramic beads can revolutionize your home and help the planet? At Les Verts Moutons, we're passionate about demystifying eco-innovations. Today, let's dive into the magic of EM ceramics and how they can support your journey to a greener, healthier lifestyle.