Brand Tone

Personal and Approachable, Curated and Discerning, Potentially Elegant or Charming, Helpful and Passionate.

Brand Values

• •Discovery and Uniqueness
• •Quality and Craftsmanship
• •Personal Connection
• •Joy of Finding
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Even a simple one outlining key adjectives (e.g., personal, charming, passionate, discerning) and a "we are/we are not" list (e.g., "We are your personal curator," "We are not a mass-market discounter").
• •Use "I" and "You" Actively: Especially if leveraging the "Enyl" persona, using "I" (Enyl) to share finds and "you" to address the customer directly fosters a personal connection.
• •Tell the Story Behind the "Finds": Briefly explain why an item was chosen, its unique qualities, or the artisan behind it (if applicable). This reinforces the "curated" value.
• •Maintain Consistency Across All Channels: Ensure the website copy, product descriptions, email newsletters, and social media posts all speak with the same voice. Regularly review content to check for consistency.
• •Focus on the Emotion of Discovery: Use words that evoke excitement, delight, and the pleasure of finding something special (e.g., "treasure," "discover," "unearth," "charming," "delightful").

Social Perception

Customers likely perceive the brand as a source for unique or interesting items, perhaps with a personal story or touch. They might appreciate the curated nature, feeling like they are discovering something special. If customer service is good, they would also see the brand as trustworthy and caring. For those aware of the brand, it might be seen as a niche online boutique. The French name could lend it an air of sophistication or specialty. The perception will heavily depend on the product range and marketing efforts. If marketing is minimal, awareness will be low.

Copy Examples

• •Homepage Welcome: "Welcome to Les Trouvailles d'Enyl! I'm so thrilled to share my latest discoveries with you – unique pieces I’ve handpicked with passion, hoping they’ll bring a little extra joy to your everyday."
• •Product Description (e.g., for a unique piece of jewelry): "Fall in love with this exquisite find. Each detail tells a story, waiting to become a part of yours. It’s more than just jewelry; it’s a little treasure I knew you’d adore."
• •About Us Snippet: "Hi, I'm Enyl! My love for seeking out the special, the charming, and the beautifully crafted led me to create Les Trouvailles d'Enyl. Every item here is a find I’m excited about, and I hope you will be too."
• •Social Media Post (Instagram - with a product image): "Spotted this gem and instantly thought of you! ✨ What stories would you tell with it? Discover more of Enyl's Finds through the link in bio. #LesTrouvaillesdEnyl #UniqueFinds #CuratedCollection"
• •Email Subject Line (for a new collection): "Enyl's Newest Treasures Have Arrived! ✨"