Brand Tone

Joyful, Positive, Warm, Comforting, Playful, Vibrant, Feminine, Sensual, Artisanal, High-Quality, Confident, Expressive

Brand Values

• •Individuality & Self-Expression
• •Joy & Positivity
• •Quality & Craftsmanship
• •Comfort & Love
• •Feminine Strength & Sensuality
• •Timelessness

Best Practices

• •Embrace "Let us hug you": Weave this slogan and its sentiment (warmth, comfort, love, care) into various communications, from product descriptions to social media captions. It’s a strong emotional anchor.
• •Lead with Color and Joy: Use evocative language that highlights the vibrancy, positivity, and mood-lifting qualities of the knitwear. Words like "vibrant," "joyful," "radiant," "playful," "happy hues" should be prominent.
• •Emphasize Artisanal Quality: Consistently mention "handcrafted," "handmade," "natural fibers" (mohair, alpaca, cashmere, silk), and "Belgian design/Antwerp" to reinforce the premium, artisanal nature of the products.
• •Champion Individuality: Use empowering language that encourages self-expression and celebrates uniqueness. Position the knitwear as a tool for women to show their personality.
• •Maintain Visual-Verbal Harmony: Ensure the copy always matches the bright, colorful, and often playful imagery used on Instagram and the website. The tone should feel as luxurious, soft, and inviting as the garments look.

Social Perception

Les Tricots d'O is perceived as a "love brand" offering high-quality, unique, and vibrant handmade knitwear, an ode to individuality with luxurious materials and a comforting feel.

Copy Examples

• •Headline: More Than Knitwear, It's a Feeling. Body: Wrap yourself in the vibrant joy of Les Tricots d'O. Handcrafted with love and the softest natural yarns, each piece is a colorful embrace designed to brighten your day and express your unique sparkle. Let us hug you. Call to Action: Discover Your Happy Hue
• •Headline: Dare to Be You. In Color. Body: Life’s too vibrant for beige. Les Tricots d'O celebrates your individuality with bold, handcrafted knitwear that’s as unique as you are. Experience the luxurious touch of mohair and alpaca in designs that speak your language. Call to Action: Shop the Collection
• •Headline: Handcrafted Happiness, Straight from Antwerp. Body: At Les Tricots d'O, we pour passion into every stitch. Our artisanal knitwear, made from the finest natural fibers, brings a touch of Belgian craftsmanship and a burst of joyful color to your wardrobe. Call to Action: Explore Our Craft
• •Headline: Feel the Love. Wear the Color. Body: Our philosophy is simple: create beautiful, high-quality knitwear that feels like a warm hug. From rich mohair to soft alpaca, each Les Tricots d'O piece is a statement of comfort, confidence, and pure joy. Call to Action: Find Your Favorite Cardigan
• •Headline: Your Daily Dose of Delight. Body: Why just get dressed when you can adorn yourself in happiness? Les Tricots d'O offers a kaleidoscope of handcrafted cardigans and sweaters that bring out your inner sunshine. Embrace the softness, live in color. Call to Action: Get Inspired