Brand Tone

practical, accessible, value-driven, authentic, and entrepreneurial

Brand Values

• •Value for Money
• •Wide Selection
• •Authenticity and Originality
• •Entrepreneurial Spirit

Best Practices

• •Embrace the Founder's Voice: Continue leveraging Daniel Trésors Jr. on social media. His authentic, entrepreneurial voice is a unique brand asset. Translate that personal, no-frills approach into written copy by keeping it direct, honest, and confident.
• •Balance "Value" with "Treasure": While price is a key driver, the brand name "Les Trésors" offers an opportunity. In copy, consistently frame products not just as deals, but as "finds" or "treasures" that bring lasting value and style to a customer's home.
• •Stay Community-Oriented: Mention the Saint-Bruno location and the Lac-Saint-Jean community in social media posts. This reinforces the brand's identity as a local, trusted business rather than a generic online furniture store.
• •Keep it Simple and Direct: Avoid overly poetic or complex language. The brand's strength is its accessibility. Copy should be easy to understand, with clear calls to action (e.g., "Shop Now," "Visit Us," "See the Collection").
• •Create a Cohesive Narrative Across Platforms: While the tone may differ slightly (e.g., more professional on the website, more personal on TikTok), the core message should be consistent. The story of a 20-year-old family business providing great value should be a common thread in all marketing communications.

Social Perception

local and community-focused, trustworthy and established, direct and no-frills

Copy Examples

• •Your Home, Your Treasure. Discover furniture that tells your story, at prices you'll love.
• •Just in! ✨ This stunning acacia wood dining table is ready to be the heart of your home. Built to last and priced to please. DM us for dimensions or visit us in-store this weekend at Saint-Bruno! #LocalFurniture #NewArrival #HomeDecor
• •People ask me how we keep our prices so fair. Simple: we handle things ourselves. From sourcing to our showroom floor, we cut out the middleman to bring you solid, stylish furniture like this accent chair for just $250. That's the secret! #FamilyBusiness #FurnitureFlip #SaintBruno
• •Experience the perfect blend of modern design and rustic charm with our handcrafted mango wood desk. With clean lines and ample storage, it’s more than just a piece of furniture—it’s the future hub of your creativity and productivity. A true treasure for any home office.
• •Unlock Exclusive Deals: 20 Years of Treasures, 20% Off For You!