Brand Tone

Practical, helpful, and encouraging. The language is straightforward and aims to solve everyday problems for the customer, positioning the brand as a source of 'clever tips' and 'innovative products'. It is friendly and approachable, building a relationship by offering solutions and simplifying lives.

Brand Values

• •Practicality
• •Innovation
• •Organization
• •Well-being
• •Customer-centricity

Best Practices

• •Focus on the Solution: Frame product descriptions around the problem they solve. Instead of just listing features, explain how the product will make the customer's life easier or better.
• •Use Practical and Simple Language: Avoid jargon and overly technical terms. The language should be as straightforward and easy to understand as the products themselves.
• •Maintain a Helpful and Encouraging Voice: Position the brand as a helpful friend who understands everyday struggles and offers practical advice and solutions.
• •Emphasize 'Clever' and 'Innovative': Consistently use keywords that reinforce the brand's value of providing smart and modern solutions.
• •Create Value-driven Content: Continue developing blog and social media content that offers practical tips and life hacks, solidifying the brand's position as a helpful resource, not just a retailer.

Social Perception

Due to the brand's recent launch, there is a lack of substantial public feedback. The existing online presence is professionally curated, presenting the brand as a reliable and useful resource for practical home and personal items. The brand aims to build a perception as a go-to shop for clever, problem-solving products.

Copy Examples

• •Tired of cluttered countertops? Our rotating spice rack is the clever solution you've been looking for. Find your spices in a second and rediscover the joy of a tidy kitchen. Simplify your cooking, simplify your life.
• •Travel with peace of mind. Our smart travel accessories are designed to keep your essentials organized and secure, from your passport to your tech. Explore the world without the worry.
• •Your well-being is a treasure. Unwind after a long day with our range of comfort and wellness accessories. Because taking care of yourself should be the easiest part of your day.
• •At Les tresors de PAQ, we believe that a well-organized home is a happy home. Discover our collection of practical and innovative treasures that simplify your daily life and bring you comfort and serenity.
• •More than just products, we offer solutions. Check out our new blog post on '5 clever tricks to organize your bathroom' and transform your space into a haven of peace. #HomeOrganization #PracticalTips