Brand Tone

Chic, refined, and professional, blending an established, reliable heritage with a dynamic, audacious, and customer-centric approach. The language is knowledgeable and aims to meet diverse client needs through expertise and a wide product range.

Brand Values

• •Quality and Expertise: Emphasizing careful selection of high-end, trendy, and classic products, backed by 30 years of experience.
• •Family Heritage and Modernization: Valuing its family business roots and experience while adapting to modern retail through expanded offerings and online presence.
• •Customer Focus: Committed to precisely meeting customer needs with a wide range of products for various ages, activities, styles, and budgets.
• •Elegance and Practicality: Highlighting the dual appeal of style and function in products for both leisure and professional life.

Best Practices

• •Emphasize Heritage and Expertise: Always leverage the 30-year history to build trust. Use phrases like "A family tradition of quality" or "Thirty years of expertise in leather goods."
• •Maintain a Refined Vocabulary: Use elegant and sophisticated language. Opt for words like "curated," "refined," "elegant," "timeless," and "expertly selected" instead of more casual slang.
• •Focus on a Dual Benefit: In product descriptions, consistently highlight both the aesthetic appeal (e.g., "chic," "modern design") and the functional benefits (e.g., "durable," "practical," "versatile").
• •Adopt a Customer-Centric Voice: Frame communications around the customer's needs and aspirations. Use "you" and "your" to make the message personal, for instance, "Find the perfect bag for your style and budget."
• •Ensure Visual and Textual Cohesion: The clean, modern, and chic aesthetic described for the physical stores should be reflected in all online imagery and graphic design to create a seamless brand experience.

Social Perception

Perceived as a reputable and premium retailer for high-end leather goods and luggage on Réunion Island. Its long-standing presence conveys stability and trustworthiness, positioning it as a key destination for quality and recognized international brands. The brand is seen as a traditional brick-and-mortar store successfully adapting to the digital age.

Copy Examples

• •Thirty years of exploring the world with you. Our new luggage collection from Samsonite continues the journey, blending timeless durability with modern elegance. Travel with confidence, travel with Sacage.
• •The perfect companion for your daily elegance. Discover the new Loxwood collection, where Parisian chic meets everyday practicality. Available now in-store and online.
• •From the boardroom to your weekend escape, carry your essentials in style. Our curated selection of men's leather goods is designed for the modern professional. Quality that speaks for itself.
• •An invitation to refined style. Select pieces from our exclusive collections are now available at exceptional prices. The perfect time to find your new favorite accessory.
• •As a valued member of the Sacage family, we invite you to be the first to experience our latest arrivals. Handpicked for their quality and style, because you deserve nothing but the best.