Tono de Marca

Nurturing, Expert, Results-Oriented, Personalized, Trustworthy, Reassuring, Professional

Valores de Marca

• •Client-Centricity
• •Expertise & Continuous Learning
• •Integrity & Honesty
• •Passion for Skincare
• •Results & Satisfaction
• •Holistic Well-being

Mejores Prácticas

• •Prioritize Education and Empowerment: Always aim to inform the client. Explain the "why" behind treatments and product recommendations. Use clear, accessible language when discussing skin science, positioning Lessenza as a knowledgeable partner.
• •Emphasize Personalized Care: In all communications, highlight the bespoke nature of Lessenza's services. Use phrases like "tailored to your skin," "your unique needs," and "personalized journey." This reinforces the value of individual attention.
• •Showcase Expertise with Warmth: Combine professional knowledge with a caring, empathetic tone. Avoid overly clinical or impersonal language. Share success stories and testimonials that speak to both the results and the positive experience.
• •Focus on Long-Term Well-being: Frame skincare not just as a solution to immediate problems, but as an ongoing commitment to skin health and overall confidence. This aligns with the brand's history and client loyalty.
• •Maintain Consistency Across All Channels: Ensure that the nurturing, expert, and results-oriented tone is present on the website, social media posts (including TikTok videos and Instagram captions), email communication, and in-salon interactions. Develop internal brand voice guidelines for all staff.

Percepción Social

Positive Reputation, Trusted Experts, Personalized Care Provider, Quality Service, A Rejuvenating Escape

Ejemplos de Copy

• •Headline: Rediscover Your Radiance. Your Journey to Healthy Skin Starts at Lessenza. Body: For over 25 years, we've dedicated ourselves to understanding your unique skin. We don't believe in quick fixes, only in personalized care and proven treatments that deliver lasting results. Let our expert therapists guide you to the confident, glowing skin you deserve. Book your consultation today.
• •Headline: The Lessenza Difference: Skin Science, Genuine Care. Body: Tired of a one-size-fits-all approach? At Lessenza, we combine in-depth skin knowledge with a passion for your well-being. We'll help you understand your skin's needs and create a personalized treatment plan to achieve real, visible improvements. Experience care that goes beyond the surface.
• •Headline: More Than a Facial, It's a Partnership for Your Skin's Health. Body: Achieving beautiful skin is a journey we take together. Since 1998, Lessenza has been committed to providing the right treatments and the right advice, ensuring your skin receives the respect and love it needs. Trust our experience, see the results.
• •Headline: Invest in Your Skin. Invest in Your Confidence. Body: At Lessenza, we believe that beautiful skin is a reality everyone can achieve. Our expert therapists use targeted treatments and premium products like Maria Galland to address your specific concerns, from aging to sensitivity. Feel the Lessenza glow.
• •Headline: Long-Term Clients, Lasting Results. The Heart of Lessenza. Body: Many of our clients have been with us for over a decade, a testament to the trust and results we deliver. We cherish these relationships and are dedicated to providing consistent, expert care that evolves with your skin's needs. Join the Lessenza family.