Brand Tone

Friendly and Approachable, Knowledgeable and Authoritative, Customer-Centric and Supportive, Enthusiastic and Passionate, Trustworthy and Reliable

Brand Values

• •Customer Satisfaction
• •Expertise and Quality
• •Family and Community
• •Passion for Cycling
• •Trust and Integrity

Best Practices

• •Always Be Welcoming and Inclusive: Use language that makes everyone feel comfortable, regardless of their cycling experience. Avoid jargon where possible, or explain it clearly.
• •Emphasize Expertise with Humility: Share knowledge and experience confidently but without being condescending. Focus on how your expertise benefits the customer.
• •Prioritize a Helpful and Solution-Oriented Approach: Frame copy around solving customer problems or helping them achieve their cycling goals.
• •Inject Genuine Passion: Let your love for cycling shine through. Use enthusiastic language that resonates with fellow cycling lovers.
• •Maintain a Conversational, Friendly Style: Write as if you're talking to a friend or a valued member of your community. Use contractions and approachable language where appropriate.

Social Perception

Les's Cycles is generally perceived very positively as a reliable and expert source, appreciated for its personal and friendly service, recognized for its extensive product range, and trusted as a staple in the community.

Copy Examples

• •Headline: Your Perfect Ride Starts Here. Since 1976. Body: Whether you're hitting the trails for the first time or upgrading your pro setup, our family at Les's Cycles is here to guide you. With decades of experience and a passion for all things cycling, we'll help you find the bike and gear that’s just right for you. Come say hello – your adventure awaits!
• •Headline: E-Bikes for Everyone! Power Up Your Journey. Body: Curious about e-bikes? Our friendly experts at Les's Cycles will demystify the tech and match you with an electric bike that fits your lifestyle. From commuting to exploring new horizons, experience the joy of an effortless ride. Pop in for a chat and a test ride!
• •Headline: Got a Bike Problem? Our Workshop Pros Have You Covered! Body: From a simple tune-up to a complex repair, our skilled mechanics treat every bike like their own. At Les's Cycles, we pride ourselves on quality workmanship and getting you back on two wheels quickly and safely. Trust your ride with the experienced hands at Essex's favorite bike shop.
• •Headline: More Than Just a Bike Shop – We're Your Cycling Family. Body: For over 45 years, Les's Cycles has been more than just bikes and parts; we're a community. We’re passionate about helping every rider, from kids to seasoned pros, find their perfect match. Experience dedicated service and expert advice you can count on.
• •Headline: Don't Just Take Our Word For It! (Award-Winning Service) Body: With hundreds of 5-star reviews and recognition as a Top 100 Business, Les's Cycles is committed to excellence. Our customers love our friendly advice, wide selection, and the peace of mind that comes from a team that truly cares. Discover the Les's Cycles difference today!